New Zealand accounting solutions provider MYOB BankLink has reached a new milestone, and is now delivering over 20,000 rural data feeds to businesses in the farming sector.

MYOB now provides data feeds from ten major rural suppliers and this is in addition to the company's data feed service from all of the trading banks.

“BankLink pioneered the data delivery process over 25 years ago, and still provides the most accurate, secure, and reliable data for accountants and their clients in the farming sector,” says Adam Ferguson, General Manager Accountants Division, MYOB.

“MYOB acquired BankLink in May last year and it’s proving to be a great fit, enabling MYOB to strengthen its offering throughout New Zealand, but especially in the rural sector.”

Ferguson says Fonterra/RD1 are the most popular data feeds, as they combine milk production data and RD1 rural supplies transactions.

The data feeds enable accountants to provide their rural sector clients with cash flow reports that compare year-on-year financial results - it can also be used for livestock calculations and the forecasting of milk production.

Ferguson says because rural businesses require dedicated solutions, MYOB continues to partner with local providers that have an established track record for service in the New Zealand farming community.

“As part of our commitment to make it easier for farmers and other rural operations to do business, we are currently developing partnerships with iAgri and CashManager RURAL, both local New Zealand rural software developers that provide farm management solutions," he adds.

“An ongoing goal for MYOB is to leverage the resources and experience we have developed over 25 years of working with rural New Zealand, to provide the most comprehensive business support for this vital industry.

“We are very proud of our extensive footprint in rural New Zealand, and we are fully committed to working with accountants and farmers for decades to come."