8x8 announced the general availability in Australia and New Zealand of 8x8 X Series, 8x8's cloud-based technology platform for business communications and contact centre.
X Series helps businesses transform their customer and employee experience with one system of engagement across voice, video, chat and contact centre, and one system of intelligence for advanced employee-customer interaction analytics on one cloud-based communications platform.
It remains the industry's only cloud communications platform to offer voice, video, chat and contact centre through one application.
Although 72 per cent of businesses say improving customer experience is their top priority, very few have built their communications infrastructure to enable the interactions that drive world-class customer experience.
Many enterprises today have siloed point solutions and separate platforms for voice, chat, video conferencing, and contact centre. This legacy approach to communication involves costly infrastructure and results in slow time to resolution, fragmented interaction data, and disjointed analytics.
8x8 APAC VP Brendan Maree says, “In a customer-obsessed economy, companies are looking for a communications infrastructure that can help provide a point of differentiation and a pivotal solution that helps them transform employee and customer experiences.
“Success in business depends on the speed of responsiveness and execution to meet customer needs, and with 8x8 X Series, businesses communicate faster and smarter to meet these demands for speed.
Ownership of all of the core underlying technologies supposedly enables 8x8 uniquely to design and build each element of its solution in a way that optimises the functionality, security and intelligence of the overall system.
Maree continues, “Multi-vendor solutions can't match the ease of our one platform, and 8x8 customers around the world confirm that X Series helps improve employee productivity across the organization while enabling IT to be more efficient via a single admin portal.
“With X Series, organisations throughout Australia and New Zealand can now integrate all of their employee communications and contact centre solutions on one cloud platform.
“We look forward to helping public and private sector entities make the shift from using multiple dispersed solutions to a single system of engagement optimised to deliver the best employee and customer experience.