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Adobe & Software AG transform customer experience management

17 May 2019
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Adobe and Software AG have announced a partnership that will help businesses transform their customer experience management.

Adobe Experience Platform and Software AG’s webMethods Integration and API management services will all be integrated into a centralised and actionable real-time customer profile.

This brings together customer data from multiple enterprise systems, eliminating data siloes.

Adobe Experience Platform stitches together data from across the enterprise, enabling real-time customer profiles that are fueled by Adobe Sensei artificial intelligence (AI) and machine learning.

Software AG’s technology establishes enterprise-wide connectivity between CRMs and applications, as well as multiple backend systems. This connectivity comes with ready-to-use integration recipes and easily configurable data connectors. 

The combined offering lets brands move a customer's key enterprise data into Adobe Experience Platform via Software AG''s integration platform, resulting in a more complete view of the customer journey, making personalisation at scale a reality for enterprises.

“Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalised, real-time customer experiences at scale,” comments Adobe president and CEO Shantanu Narayen. 

The partnership will also play to Software AG’s strengths in developing integrated SAP solutions. It will introduce a new data connector between Marketo Engage and SAP solutions that will seamlessly sync account scoring behaviour (e.g. visited key web pages, opened email, attended an event) and other marketing data with sales activity and pipeline data.

“At Software AG, we help thousands of businesses turn their data into value each day,” says Software AG CEO Sanjay Brahmawar.

“Our partnership with Adobe will unlock even greater value by connecting the customer journey to core enterprise data. This integration is the foundation of greater visibility, transparency, and customer intimacy - all in real time.”

Adobe also announced a partnership with Amazon that will boost merchants’ abilities to manage their businesses on Amazon.com.

Adobe Magento Commerce branded stores for Amazon sellers includes native integration with Amazon Pay, Fulfillment by Amazon, as well as faster page load times and better conversions.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” says Adobe’s vice president of commerce product and platform, Jason Woosley.

“Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

This offering complements the Amazon Sales Channel in Magento Commerce.