Fuji Xerox NZ has just introduced its Customer Communications Management solutions.

According to the company, the new solutions enable businesses to reduce costs, improve marketing return on investments and satisfy their customers with a digitally transformed process.

Chae Ball, GM Managed Services at Fuji Xerox New Zealand, says choosing the right channel is more about cost than control.

“Some channels are more efficient than others, such as email when compared to printed and posted items. However, the choice of channel is that of the customer, not your business,” says Ball.

“Our services allow New Zealand companies to mass personalise their communications across multiple channels, consistently reaching customers with effective messages delivered the right way, every time.

The new solutions delivered in conjunction with its internal partner, Fuji Xerox Document Management Solutions (DMS), are aimed to form a flexible and broad suite of integrated multi-channel services.

Fuji Xerox claims that the services capture and process incoming documents and data from customers efficiently.

Tim Smith, executive general manager, Sales - Marketing Asia Pacific, Fuji Xerox, says the introduction of CCM marks a huge milestone in the company's digital journey.

“From our early days as a print business, to subsequent growth as a document outsourcing services company, and now on to digital solutions, Fuji Xerox has consistently evolved to meet the changing needs of our customers,” says Smith.

“With comprehensive solutions which span everything from personalised print through to targeted digital interactions, we're delivering services that enable higher productivity the digitally transformed businesses of today and tomorrow.