IT Brief New Zealand - Technology news for CIOs & IT decision-makers

Digital Marketing stories - Page 4

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Brands urged to help create 'future that matters'
Wed, 8th Feb 2023
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sustainable it
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digital marketing
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branding
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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creative technologies
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branding
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b2b
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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TREND Networks promotes two senior team members to new roles
Tue, 17th Jan 2023
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it training
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social media
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digital marketing
TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.
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TechDay's different story types explained
Sun, 8th Jan 2023
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digital marketing
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techday
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ndi
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
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Gartner releases top 5 predictions for marketing leaders
Thu, 29th Dec 2022
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digital marketing
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privacy
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gartner
Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.
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Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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cloud services
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bi
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big data
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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RobosizeME appoints new Hospo Tech Leader, CIO & Consultant
Fri, 2nd Dec 2022
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rpa
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vr
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metaverse
RobosizeME appoints industry stalwarts to Advisory Board to tackle staff shortages with its delivery team and RPA solutions.
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HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022
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crm
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bi
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big data
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
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Marketers struggling to make use of data - MoEngage
Thu, 24th Nov 2022
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bi
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big data
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cx
More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.
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LinkedIn investigates role of CMOs in business recovery and success
Fri, 18th Nov 2022
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cmo
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linkedin
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digital marketing
74% of C-suite leaders in APAC feel pressure to prove greater short-term ROI on marketing campaigns, rising to 89% in Singapore, says LinkedIn study.
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New VPs in Products & Growth at Cyara
Fri, 18th Nov 2022
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saas
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contact centre
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testing
Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.
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Amperity strengthens its leadership team with two new hires
Wed, 16th Nov 2022
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digital marketing
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leadership
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employment
Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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branding
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digital marketing
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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Pureprofile appoints Anna Meiler as APAC Data & Insights Managing Director
Fri, 11th Nov 2022
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sales
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market research
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digital marketing
Pureprofile has appointed Anna Meiler as APAC Data & Insights MD and Martin Tomlinson as New Zealand Country Manager to expand its APAC footprint.
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Australian marketers facing barriers to growth - report
Fri, 4th Nov 2022
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bi
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big data
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cdp
Marketers in Australia are currently facing barriers to growth including corporate silos and under-resourced teams amid changing microeconomic climate.
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Anchora launches LIFT and STITCH in the Australian market
Fri, 28th Oct 2022
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cloud services
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digital transformation
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martech
LIFT assists organisations in migrating their digital marketing activities to the cloud, and STITCH creates cohesion between disparate solutions.
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BuyersCircle onboards profile of leading international brands
Fri, 14th Oct 2022
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digital marketing
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ecommerce
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retailers
Over 100 new brands have been added to the BuyersCircle community in the last three months, now available for consumers to shop.
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Driving hotel demand with revenue management technology
Fri, 14th Oct 2022
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online bookings
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revenue management
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digital marketing
Automating revenue management tasks through a system can help hotels attract the right guests at the right price, enhancing profitability and growth.
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Why the financial services industry needs to embrace ‘relationship marketing’
Tue, 11th Oct 2022
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fintech
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cx
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martech
Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.
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Cross-team partnerships: The foundation for seamless digital experiences for customers
Thu, 22nd Sep 2022
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bi
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big data
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data analytics
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
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WP Engine appoints Sachin Puri as Senior Vice President & Chief Marketing Officer
Fri, 16th Sep 2022
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data science
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casb
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developers
WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.
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Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
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Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media
Fri, 9th Sep 2022
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cloud services
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social media
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digital marketing
Digital group CUE-backed Bonsey Jaden appoints Sherwin Kukreja as Head of Social Media across the Asia Pacific region. #digitalmarketing #leadership.
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How Infosys Consulting is driving better data-driven solutions for ASEAN
Thu, 8th Sep 2022
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bi
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big data
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data analytics
Trends across the market have continued to show that customers are expecting transactional banking activities to be completely effortless.