Story image

BLE beacons to exceed 400 million by 2020

28 Aug 15

Bluetooth low energy (BLE) beacon shipments will break 400 million by 2020, according to a report by ABI Research.

ABI Research’s report, BLE Tags: The Location of Things (LOT) reveals that total BLE Beacon shipments are growing rapidly and are expected to comfortably exceed 400 million in five years.

Patrick Connolly, ABI Research principal analyst, says, “BLE Beacons are cropping up everywhere, with particularly strong growth coming in Enterprise/Industrial, IoT and connected home, as well as more established markets like retail and personal asset tracking.

“The arrival of Eddystone is a huge driver here, particularly in non-retail markets, where new signals and features are particularly beneficial,” he says.

Eddystone is an open beacon format from Google. The Eddystone specification includes a number of broadcast frame types, including Eddystone-URL, which has been dubbed ‘the backbone of the Physical Web’.

Connolly continues, “However, this year there have been significant advances around network management, meshing, technology hybridisation and software-based beacon upgrades.

“All of these advances are creating confidence with huge shipments into unexpected areas like asset tracking and industrial.”

According to ABI Research, pure beacon shipment revenues are expected to break $1 billion by 2020, but the real opportunity is in network management and analytics.

Although there are exceptions like Radius Networks and Perples, retail will be a tough business for beacon start-ups, especially when the majority of future revenues are in advertising.

Instead, many are starting to focus on specific non-retail verticals, where individual contracts are much larger with a higher RoI on services like analytics, says ABI Research.

“Three very interesting verticals are asset tracking, vending machines and dedicated BLE beacon advertising networks, where OEMs like Gimbal, Sensoro, Kontakt.io, and Bluvision are having initial success.

“BLE Beacons can completely revolutionise these markets and ABI Research expects early adopters will gain a huge advantage,” says Connolly.

TCS collaborates with Red Hat to build digital transformation solutions
“By leveraging TCS' technology skills to build more secure, intelligent and responsive solutions, we aim to deliver superior end-user experiences."
Twitter suspects state-sponsored ties to support forum breach
One of Twitter’s support forums was hit by a data breach that may have ties to a state-sponsored attack, however users' personal data was exposed.
How McAfee aims to curb enterprise data loss
McAfee DLP aims to help safeguard intellectual property and ensure compliance by protecting sensitive data.
HPE promotes 'circular economy' for end-of-use tech
HPE is planning to show businesses worldwide that throwing old tech and assets into landfill is not the best option when it comes to end-of-use disposal.
2018 sees 1,500% increase in coinmining malware - report
This issue will only continue to grow as IoT forms the foundation of connected devices and smart city grids.
CSPs ‘not capable enough’ to meet 5G demands of end-users
A new study from Gartner produced some startling findings, including the lack of readiness of communications service providers (CSPs).
Oracle announces a new set of cloud-native managed services
"Developers should have the flexibility to build and deploy their applications anywhere they choose without the threat of cloud vendor lock-in.”
How AT&T aims to help businesses recover faster from a disaster
"Companies need to be able to recover and continue operations ASAP, without pulling resources from other places to get back up and running."