Story image

Digital experience managers, get excited for Adobe Summit 2019

15 Mar 2019

Adobe’s digital experience conference is set to kick off in less than two weeks, promising to be bigger and better than last year’s.

Adobe Summit 2019 will take place at the opulent Venetian hotel in Las Vegas, running from March 26 to 28 and will deliver 20 educational sessions, 10 labs, and a series of booth activities to help attendees understand how to deliver relevant customer experiences at with the Adobe Experience Platform.   

The speaker lineup features industry heavyweights such as Microsoft CEO Satya Nadella, Adobe CEO Shantanu Narayen, and guest speakers including actresses Reese Witherspoon and Mindy Kaling.

Session and labs will cover areas including marketing automation, content and experience management, omnichannel marketing, experience-driven commerce, and analytics and data management.

Adobe product marketing manager Scott Christofferson says, “Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”

“If you want to see how other companies are improving their customer experiences with Adobe Experience Platform, get some True Digital Transformation Stories from Top Brands, explore Digital Transformation and Customer Experience Management, or delve into our Guide to Multichannel Analysis with Home Depot.”

The conference will offer attendees ample opportunity to understand how to make the most of customer data without stepping on the toes of privacy laws, using machine learning and analytics effectively, create compelling mobile experiences, and have a great time doing it.

The conference closes with a massive party that will be headlined by synth-pop band The Killers.

It’s not too late to be a part of it - you can register for the event here.

How SUSE plans to help customers innovate, compete and grow
“SUSE is powering digital transformation with agile open source solutions like SUSE Enterprise Storage."
Why the retail industry has misplaced network priorities
“For retail organisations unplanned network outages can impact both revenue and reputation significantly."
How open source distribution accelerates Drupal development time by 30%
Acquia Lightning has adopted Drupal’s support for JSON:API, delivering out-of-the-box support for building decoupled or headless applications.
Qualtrics aims to help organisations master experience management
Experience Basecamp helps users master XM products, including CustomerXM, EmployeeXM and Research Core.
Healthcare environments difficult to secure - Forescout
The convergence of IT, Internet of Things (IoT) and operational technology (OT) makes it more difficult for the healthcare industry to manage a wide array of hard-to-control network security risks.
Huawei and IBM rank top in new cloud market analysis
360Quadrants has released a managed services report that also names Atos and Accenture as leaders in its new managed services report.
Cloud innovation driving NZ IT services market, says IDC
Managed services makes up the largest portion of total IT services revenue. However, the project-oriented market achieved the highest YoY growth.
DDN completes Nexenta acquisition
DDN holds a suite of products, solutions, and services that aim to enable AI and multi-cloud.