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Google's new Project Aura focuses on 'building cool wearables'

21 Sep 2015

Google appears to be working in earnest to fulfill its promise to revamp the Google Glass and bring a new wearable device to enterprises.

The company has reportedly launched a new initiative called Project Aura to focus specifically on wearable technologies, including the Glass.

Rumour has it Project Aura was established in June and the Google Glass is one of its primary projects.

Rather than becoming its own company under Google’s Alphabet, or being included as part of the company's Nest smart appliances company, it is said Project Aura will remain a part of Google.

Google is currently hiring consumer electronics experts from Lab 126, Amazon’s hardware division, to create the group. According to various sources the company has already brought three new team members on board.

One of these people is Dmity Svetlov, a software development manager, who has updated his LinkedIn to show he is now working within Project Aura on ‘Google Glass and Beyond’. He describes the undertaking as simply ‘building cool wearables’.

The next edition of Google Glass is said to be more business orientated, designed to aid healthcare, manufacturing and energy sector professionals.

It will come as a button-and-hinge clip-on to allow users to attach a mini-computer to different glasses, as opposed to coming as a single device as the first edition did.

There has been no official statement from Google. 

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