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Holistic web protection market to reach $3.63bn by 2025

Retail, banking and technology sectors are driving the global holistic web protection market, according to new findings from Frost and Sullivan.

Holistic web protection solutions, an emerging category of security solutions, integrates three key security technologies: distributed denial-of-service (DDoS) mitigation, web application firewall (WAF), and bot risk management (BRM).

According to the analysts, the holistic web protection market addresses organisations’ demand for consolidated, single-pane-of-glass solutions, which reduce the security gap of legacy products and provide simplified management capabilities.

With increasing adoption across industries, led by the retail sector, the market is expected to reach $3.63 billion by 2025 from $1.93 billion in 2020, the analysts find.

The growing sophistication of attacks and the lack of cybersecurity professionals present immense prospects for market participants, according to Frost and Sullivan.

Growth opportunities will vary considerably, depending on the region:

Asia-Pacific (APAC): Customers in the region prefer solutions offered by local vendors. The growth of the holistic web protection market in the APAC region will be primarily determined by the ability of local vendors to capture revenue streams.

Europe, Middle East, and Africa (EMEA): The share of the European market continues to grow as the awareness of holistic web protection issues spreads. Sales in Europe continue to be driven by local legislation, which incentivises companies to take a preventative approach to cybersecurity.

North America: Due to higher security spending, the region represents the most lucrative geographical market for holistic web protection vendors. It will continue being the core market for companies providing integrated WAF, DDoS mitigation, and BRM solutions.

Latin America (LATAM): By 2025, the region is forecast to almost double the market revenue as enterprises accelerate digital transformation initiatives. Vendors that are prepared to cope with region-specific challenges are poised to grow their share of the market.

Frost and Sullivan information and communication technologies research analyst Mikita Hanets says, “Retail, banking and finance, and technology/telecommunications are the three key sectors driving the growth of the holistic web protection market.

”Due to the rise of eCommerce, retail is expected to more than double the revenue generated from $400 million in 2020 to $823.7 million by 2025.

"As threats for online businesses continue to increase, so will the demand for solutions to combat them.”

Hanets says, “As the banking and finance industry faces an uphill task in its bid to deliver secure digital services to customers over the internet, it will continue to turn to holistic web protection services.

"At the same time, for many technology and telecommunication companies, web infrastructure is not only a crucial business enabler but often the foundation of the business itself.

"Therefore, an interruption of services caused by DDoS attacks, for instance, may have detrimental consequences for the company’s standing in the market.”

Global Holistic Web Protection Market is the latest addition to Frost and Sullivan’s Information and Communication Technologies research and analyses available through the Frost and Sullivan Leadership Council, which aims to help organisations identify a continuous flow of growth opportunities to succeed in an unpredictable future.