How Techday can boost your lead generation campaigns
Targeting and capturing prospects who have a genuine interest in your business is known as lead capture or lead generation.
It's the holy grail of marketing and isn't easy to achieve.
Generally lead generation falls into four main areas:
- Registrations for a webinar or event
- Registrations for a product demonstration
- Gated white papers or e-books
- A way for prospects to find out more about a product or service
The golden rule
One of the most critical parts of lead generation is brand recognition. Brands like Microsoft have no issues collecting leads while unknown brands struggle to get prospects to register at all.
All lead generation campaigns should follow market education campaigns, with articles explaining who you are and what you do.
How Techday can help
Techday can help with both the market education phase and the lead generation phase.
At Techday, we offer several ways to promote your lead generation campaign through our sponsored story or SuperLink offerings.
You can do this by embedding a link to a specific landing page of your choice into the sponsored story or SuperLink. We call this a call-to-action (CTA).
This CTA also encourages people to click through to your landing page, for example, ‘Register now’ or ‘Click here to receive a free product demonstration’.
While we do not collect any leads on your behalf, we guarantee that each sponsored story will receive 50,000 impressions and 1,500 reads.
Each SuperLink is tailored to your needs based on a cost per thousand or per click basis. You can book as many clicks as you would like, but you need to book a minimum of 100 clicks..
Each sponsored story or SuperLink is sticky to our website for two weeks, and sponsored stories also appear on our daily newsletters.
We run a network of news sites around the world, targeting specific niches in technology including enterprise, security, channel, small business, and consumer.
We’ve been in the industry for 16 years and have many of the world’s market-leading technology brands advertising with us.
We've had enormous success working with clients on their lead generation campaigns. We’re excited to see how we can drive leads for you, and we can't wait to work with you on it.
If you have any additional questions, we would be happy to assist, contact your digital account manager or contact us here.