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HPE unveils new cloud services for its HPE GreenLake edge-to-cloud platform

By Shannon Williams
Wed 29 Sep 2021

Hewlett Packard Enterprise has announced a sweeping series of new cloud services for the HPE GreenLake edge-to-cloud platform, as the company looks to provide customers "unmatched capabilities" to power digital transformation for their applications and data. 

The announcements represents HPE’s entry into two large, high-growth software markets – unified analytics and data protection. 

"Together, these innovations further accelerate HPE’s transition to a cloud services company, and give customers greater choice and freedom for their business and IT strategy, with an open and modern platform that provides a cloud experience everywhere," HPE says.

The new offerings include the following:

  • HPE GreenLake for analytics – open and unified analytics cloud services to modernise all data and applications everywhere – on-premises, at the edge, and in the cloud
  • HPE GreenLake for data protection – disaster recovery and backup cloud services to help customers take ransomware head-on and secure data from edge-to-cloud
  • HPE Edge-to-Cloud Adoption Framework and automation tools – a comprehensive, proven set of methodologies expertise, and automation tools to accelerate and de-risk the path to a cloud experience everywhere

“The big data and analytics software market, which IDC predicts will reach $110 billion by 20231, is ripe for disruption, as customers seek a hybrid solution for enterprise datasets on-premises and at the edge,” says Antonio Neri, president and chief executive at HPE. 

“Data is at the heart of every modernisation initiative in every industry, and yet organisations have been forced to settle for legacy analytics platforms that lack cloud-native capabilities, or force complex migrations to the public cloud that require customers to adapt new processes and risk vendor lock-in," he says. 

"The new HPE GreenLake cloud services for analytics empower customers to overcome these trade-offs and gives them one platform to unify and modernise data everywhere. Together with the new HPE GreenLake cloud services for data protection, HPE provides customers with an unparalleled platform to protect, secure, and capitalise on the full value of their data, from edge to cloud.” 

HPE continues to accelerate momentum for the HPE GreenLake edge-to-cloud platform. The HPE GreenLake platform now has more than 1,200 customers and $5.2 billion in total contract value. In HPE’s most recent quarter, Q3 2021, HPE announced that the company’s Annualised Revenue Run Rate was up 33 percent year-over-year, and as-a-service orders up 46 percent year-over-year.

Most recently, HPE announced HPE GreenLake platform wins with Woolworths Group, Australia and New Zealand’s largest retailer, and the United States National Security Agency.

HPE GreenLake for analytics enable customers to accelerate modernisation initiatives, for all data, from edge to cloud. Available on the HPE GreenLake edge-to-cloud platform, the new cloud services are built to be cloud-native, and avoid complex data migrations to the public cloud by providing an elastic, unified analytics platform for data and applications on-premises, at the edge and in public clouds. 

The new HPE GreenLake cloud services include the following:

  • HPE Ezmeral Unified Analytics: Industry’s first2 unified, modern analytics and data lakehouse platform optimised for on-premises deployment and spans edge to cloud.
  • HPE Ezmeral Data Fabric Object Store: Industry’s first2 Kubernetes-native object store optimised for analytics performance, providing access to data sets edge to cloud.
  • Expanding HPE Ezmeral Partner Ecosystem: The HPE Ezmeral Marketplace delivers a rapidly growing set of validated full-stack solutions from ISV partners that enable customers to build their analytics engines. This includes new support from NVIDIA, PepperData and Confluent, and open source projects such as Apache Spark. HPE has added 37 ISV partners to the HPE Ezmeral Marketplace since it was first introduced in March 2021, delivering additional ecosystem stack support of core use cases and workloads for customers, including big data and AI/ML use cases.
     

HPE entered the rapidly growing data protection-as-a-service market with HPE GreenLake for data protection, new cloud services designed to modernise data protection from edge to cloud, overcome ransomware attacks, and deliver rapid data recovery.

HPE Backup and Recovery Service: Backup as a service offering that provides policy-based orchestration and automation to backup and protect customers’ virtual machines across hybrid cloud, and eliminates the complexities of managing backup hardware, software, and cloud infrastructure.
HPE GreenLake for Disaster Recovery: Following the close of the Zerto acquisition, HPE plans to deliver Zerto’s industry-leading disaster recovery as a service through HPE GreenLake, to help customers recover in minutes from ransomware attacks. Zerto provides best-in-class restore times4 without impacting business operations for all recovery scenarios.
 

HPE also announced a proven set of methodologies and automation tools to enable organisations to take a data-driven approach to achieve the optimal cloud operating model across all environments:

  • The HPE Edge-to-Cloud Adoption Framework leverages HPE’s expertise in delivering solutions on-premises, to meet a broad spectrum of business needs for customers across the globe. HPE has identified several critical areas that enterprises should evaluate and measure to execute an effective cloud operating model. These domains, which include Strategy and Governance, People, Operations, Innovation, Applications, DevOps, Data, and Security, form the core of the HPE Edge-to-Cloud Adoption Framework.
  • The cloud operational experience is enhanced with the industry’s leading AI Ops for infrastructure, HPE InfoSight, that now constantly observes applications and workloads running on the HPE GreenLake edge-to-cloud platform. The new capability, called HPE InfoSight App Insights, detects application anomalies, provides prescriptive recommendations, and keeps the application workloads running disruption free. HPE CloudPhysics delivers data-driven insights for smarter IT decisions across edge-to-cloud, enabling IT to optimise application workload placement, procure right-sized infrastructure services, and lower costs.
     
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