Story image

Oracle to provide Data as a Service with Datalogix

06 Jan 15

Oracle has acquired Datalogix, which provides consumer information for digital marketing and advertising.

Datalogix has access to data from more than 1,500 data partners across 110 million households and can provide insights on more than $2 trillion in consumer spending. Purchase-based targeting is an effective tool to drive more sales, says Oracle.

Advertisers and digital media companies such as Facebook and Twitter use Datalogix, and overall it has 650 customers.

“Datalogix’s mission is to help the leading consumer marketers connect digital media to the offline world, where over 93% of consumer spending occurs,” says Eric Roza, Datalogix CEO.

“We are thrilled to join Oracle and extend the value Oracle Data Cloud brings to marketers and publishers,” says Roza.

The Data as a Service cloud solution provided by Oracle and Datalogix will give marketers and publishers information about consumers using both digital and traditional channels. With this information companies can create personalised marketing campaigns, and measure customer interaction to see which campaigns are the most effective.

“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available,” says Omar Tawakol, Oracle group vice president and general manager of Oracle Data Cloud.

“Oracle will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV,” he says.

TCS collaborates with Red Hat to build digital transformation solutions
“By leveraging TCS' technology skills to build more secure, intelligent and responsive solutions, we aim to deliver superior end-user experiences."
Twitter suspects state-sponsored ties to support forum breach
One of Twitter’s support forums was hit by a data breach that may have ties to a state-sponsored attack, however users' personal data was exposed.
How McAfee aims to curb enterprise data loss
McAfee DLP aims to help safeguard intellectual property and ensure compliance by protecting sensitive data.
HPE promotes 'circular economy' for end-of-use tech
HPE is planning to show businesses worldwide that throwing old tech and assets into landfill is not the best option when it comes to end-of-use disposal.
2018 sees 1,500% increase in coinmining malware - report
This issue will only continue to grow as IoT forms the foundation of connected devices and smart city grids.
CSPs ‘not capable enough’ to meet 5G demands of end-users
A new study from Gartner produced some startling findings, including the lack of readiness of communications service providers (CSPs).
Oracle announces a new set of cloud-native managed services
"Developers should have the flexibility to build and deploy their applications anywhere they choose without the threat of cloud vendor lock-in.”
How AT&T aims to help businesses recover faster from a disaster
"Companies need to be able to recover and continue operations ASAP, without pulling resources from other places to get back up and running."