itb-nz logo
Story image

Our fresh take on capturing surefire leads

02 Oct 2018

We've cracked it.

Lead generation has always been the most in-demand service Techday offers, but also the most complicated to deliver.

This year, we decided it was time to take a big risk in fundamentally revamping our sites to make driving lead capture a key focus.

The transition didn’t come without challenges, but it's paid off with the number of strong leads we’re seeing pour in every day.

To reflect that, we’re also revamping our lead generation package from being time-based to results-based, guaranteeing ten leads with each download placement.

What we’re guaranteeing

You’ll get ten unique leads for every download placement.

These leads will be emailed to you as soon as the client registers so you can contact them while their interest is highest.

The placements will collect the first name, last name, organisation, phone number, email address, and job title of the lead, and we’ll clean the list so it excludes spam, test emails, internal leads from your organisation, competitors, or incomplete leads.

We guarantee that your download placement will receive 30,000 impressions and it'll be included in the email newsletters relevant to your target audience.

These leads will also be exclusive to your organisation.

How it works

You provide a whitepaper, analyst research or another form of sought-after, educational pdf document that provides value to your target market – these are the assets that perform the best in collecting leads.

This whitepaper is gated behind a lead capture form on a download placement on our sites.

A thumbnail image, title, and short description is shown on the homepages of our sites and our newsletters which link to the download placement.  

When leads start pouring in, they will be cleaned and a notification email will be sent to you for each lead so you can contact them as soon as possible.

Why Techday?

We run 15 news sites around the world, targeting specific niches in technology including enterprise, security, channel, small business, and consumer.

We’ve been in the industry for 13 years and have many of the world’s market-leading technology brands advertising with us.

Cracking lead generation is one of the most exciting developments we've had in our business since we became a completely digital news network. 

We're excited to see how the new process will drive leads for you, and we can't wait to work with you on it. 

 

If you have any additional questions, we would be happy to assist, contact your digital account manager or contact us here.

Story image
Culture Amp announces new integrations with Microsoft Teams and Slack
These new integrations, which were prompted by the recent move of many to remote working setups, enables users to give and receive feedback without having to leave the primary application where they are completing their work.More
Story image
Avaya brings Device as a Service offering to more businesses around the world
Avaya’s Device as a Service offering complements the Avaya Subscription program, which is designed to equip customers with the devices required to maximise the potential of this software, and enabling customers to purchase them in the same flexible, predictable manner. More
Download image
Workforce demographics and culture is changing. Management must too
The way we work is changing, and so is the make-up of the workforce. To get the best results, businesses need to take on dynamic workforce management.More
Story image
CenturyLink expands cloud alliance with Dell and VMware in Asia Pacific
The partnership is designed to offer a hybrid cloud solution to help digital businesses in Asia Pacific successfully modernise their application workloads and manage their cloud journey.More
Story image
The one thing successful startups have in common? Quality CX
New research from Zendesk has revealed that startups which prioritised CX from their inception consistently outperform their peers. More
Story image
LogRhythm named #1 for customer satisfaction in G2 report
Named a Leader in G2 Research's reports for SIEM, Incident Response, and usability based on aggregated user rating data.More