Qrious, launched by Spark New Zealand in March 2014, has announced the appointment of Ed Hyde as its Chief Executive Officer.
The smart data business says Hyde brings a "wealth of experience" in senior roles with technology companies in New Zealand and the United Kingdom, and has been instrumental in the successful establishment of the Spark Ventures innovation and incubator business unit within Spark New Zealand.
“Qrious is ready to expand its horizons and deliver insights to more New Zealand businesses," says Rod Snodgrass, CEO, Spark Ventures.
"Ed has a strong strategic, product and commercial focus, but more importantly Ed is a guy who wants to push boundaries, challenge the status quo and change the game.
"That approach and mind-set will be pivotal as Qrious helps New Zealand organisations create value from data, analytics and applications.”
Hyde's prior roles include SVP for Spark Ventures, GM of Mobile Product for Spark New Zealand and Commercial Director for Yes Telecom in the UK.
“We are living in a new digital age, where the smart use of data is an exploding global phenomena," Hyde adds.
"It’s rapidly changing the way people live and do business. Qrious helps businesses better leverage available data to make quicker and more improved decisions than previously possible.
“Significant benefits can be derived from the combination of information, the insights that can be gleaned from that information, and the application of those insights into valuable action.
"Qrious brings together a powerful combination of platform and people expertise to help New Zealand businesses better utilise data.
“Organisations can privately and securely host their own data and combine this with other public or private datasets such as demographic data, address databases and weather to create more powerful insights than previously possible.
"Our experts can help them to work with this data to derive valuable information and understanding.”