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Renewed concerns over use of personal data, according to survey

There is renewed public concern about how personal data is shared online, with a new survey revealing 79% of New Zealanders are concerned concerned about the protection of their identity and use of personal data by organisations.

The new survey, commissioned by Digital Identity New Zealand (DINZ), says a change in behaviour is occurring with 73% of Kiwis claiming to have made a change to their online behaviour because of privacy concerns
“Kiwis are seeking greater transparency and control, however seven out of 10 say it's currently too hard to protect their identity and data online," explains Andrew Weaver, executive director of DINZ.

“Barriers to control of personal data exist. The survey found 85% of respondents said there was a lack of transparency, as well as concern in having to share data with so many organisations," he says.

“Additionally, only one in 20 New Zealanders have a fully satisfied experience with registering new accounts. Nine out of 10 New Zealanders find the idea of being more in control of their digital identity appealing.

“There is wide appeal for more permissions over how organisations access their identity data, and the choice to view and manage this in one secure place,” Weaver says.

Weaver says there is generally low understanding around how to protect personal information and data by New Zealanders. "And a general perception by 68% of those surveyed that doing so is difficult right now. Education and knowledge around personal identity is a key need for New Zealanders," he adds.

“Digital Identity NZ wants New Zealand to be a country where everyone can fully participate in society by confidentially expressing their digital identity," says Weaver. 
"This survey was commissioned in order to support DINZ in understanding New Zealanders perception and awareness of digital identity today."

Weaver says DINZ commissioned its partner Yabble to undertake further research in this area. In particular, focusing on the emerging concept of self-sovereign identity. 

“At its core, self-sovereign identity is about giving individuals, who are the true owners of personal data, secure and simple to use ways of ‘doing business’ online, without sacrificing their privacy," he explains.

“We want to bridge the gap and empower the 54 percent of Kiwis who currently don’t know what to do to protect themselves,” adds Weaver.

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