Siemens has tapped Cuthbert Stewart Limited (CSL) to expand its master distributor partnership model to New Zealand, two years after its launch in Australia.

CSL will be partnering with Siemens' Australian master distributor APS Industrial to distribute into the New Zealand market.

The partnership will include the distribution of Siemens' factory automation, related communications, drives and process instrumentation products in New Zealand.

Siemens says that the new agreement complements and further supports its existing and continued partnership with J. A. Russell for the distribution of Siemens' low voltage products.

“This is about expanding our reach, presence and customer proximity in New Zealand,”  says Siemens Chairman and Australia and New Zealand CEO Jeff Connolly.

“Since we announced APS as a master distributor in 2018, our partnership and scope has grown in strength and range. We're excited to extend our partnership with APS to New Zealand and, by extension, be working with CSL, a reputable name in New Zealand. This new partnership further reiterates how serious we are about long-term growth in the region.

In Australia, APS is the master distribution partner for Siemens industrial electrical and low voltage power distribution and automation products and brings product expertise and local stockholdings to support this new partnership and the New Zealand market.

“ I'm excited about how our product portfolio can enhance CSL's existing local footprint and industry know-how, and I am looking forward to seeing the benefits this will bring to local New Zealand customers,” says APS Industrial managing director David Hegarty,

As an industrial and power technologies distributor, CSL has been serving New Zealand industries for more than 70 years.

The company's strategic brand partners include Weidmüller, Nexans, Fluke and Eaton, with a product portfolio that is very complementary to the new partnership.

“We are very excited about the new partnership with APS and Siemens. With our ability to add value and provide complete solutions, we can offer a very compelling value proposition to New Zealand industry,” adds CSL CEO Phil Elliott.

Together, APS, CSL and Siemens, will offer clients enhanced customer service through an extensive product portfolio, technical support and local inventory for order fulfilment.

“The partnership with APS and CSL complements the continuing J. A. Russell distribution of Siemens low voltage products in New Zealand,” says Siemens Digital Industries Australia and New Zealand executive general manager Michael Freyny

“It is an indication of our strong commitment and investment to this region both now and into the future.