IT Brief NZ - How small MSPs successfully branch out to the mid-market

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How small MSPs successfully branch out to the mid-market

If you’re willing to dive deeper and explore the mid-market, you’ll uncover a treasure trove of opportunities.

With the right approach, even small MSPs can successfully branch out to the mid-market.

But it will require a different way of selling to, working with, and winning over, prospective clients, as well as marketing strategies that speak to the diversified and specialised needs of mid-market companies.

For starters, larger budgets mean bigger contracts.

But that’s not the only reason you should consider diving into the mid-market.

As more and more services move to the cloud, the value of device-level management, the most common form of work within the SMB market,  is waning.

This shift away from device-level management represents a massive opportunity for MSPs who can differentiate themselves by offering specialised services and expertise in areas like the cloud.

In fact, as the rate of cloud adoption continues to climb, the cloud will soon occupy the same space as Internet and electricity when it comes to planning new IT projects.

Before immersing your team in this new market, you’ll need to determine the best approach.

That depends entirely on the needs of your prospective client.

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