Story image

Universal Robots aims for A/NZ growth with new hire

19 Feb 2019

Universal Robots has appointed Peter Hern in the role of Australia and New Zealand country manager. 

The appointment brings his experience in the technology, automation and robotics industries to the company, as well as his local knowledge of A/NZ manufacturing.

As A/NZ country manager, Peter will be responsible for customer support, lead generation, sales and marketing activities, as well as assisting with the commercial development of channel partners across the region. 

Additionally, Peter will manage business planning and commercial results for the region.

Universal Robots produces user-friendly collaborative robots, that it refers to as ‘cobots’, which aid small businesses in integrating a variety of robotics tasks into the manufacturing process, working alongside humans.

“The cobot industry in Australia and New Zealand is growing rapidly, representing a significant opportunity for all manufacturers in the region,” says Hern. 

“Universal Robots has the potential to completely transform businesses across Oceania with their range of collaborative robots. We’ve already seen strong demand in the region for our latest range of e-Series cobots, since their release in June last year, and we’re expecting continued growth through 2019.

“Cobots give small to medium-sized businesses (SMBs) the ability to improve productivity, efficiency and consistency, giving them a leading edge in robotics. I’m proud to join the Universal Robots team as country manager and bring my knowledge of the robotics industry and in-market experience to the role.”

Prior to joining Universal Robots, Hern worked widely in the automation and technology industries, including working with ABB Group in Dubai and Singapore as Regional Market Development Manager, as well as working with Baldor Australia, Baldor Electric Co, as market development manager, and Rockwell Automation across China, Indonesia and Australia.

“Peter’s wealth of experience and expertise in the automation industry is exceptional,” says Universal Robots Southeast Asia and Oceania general manager Sakari Kuikka.

“As we look to grow our presence in Australia and New Zealand, his guidance will be essential. We’re very happy to welcome him aboard our team at Universal Robots and look forward to working with him to shape our vision for the region.”

“Australia is one of our top-performing markets in the APAC region, as SMBs across the country seek to improve their productivity and competitiveness. With clients ranging from contract manufacturers to educational institutions, food and beverage producers to packaging businesses, Peter’s experience across a range of industries will be essential in meeting our ambitious growth targets.”

Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
Microsoft appoints new commercial and partner business director
Bowden already has almost a decade of Microsoft relationship management experience under her belt, having joined the business in 2010.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."
Kinetica launches a new active analytics platform
"With the platform now powered by NVIDIA DGX-2, customers can build smart analytical applications that combine historical data analytics and ML-powered analytics."