Story image

Will social data monitoring improve the Kiwi workplace?

21 Aug 14

Data profiling could soon become commonplace in the workplace, with nearly a third of workers happy for their employer to have access to personal data, such as their social media profiles.

According to PwC’s report, The future of work: A journey to 2022, by using data profiling currently used by advertisers and retailers, employers could use this to understand what motivates their staff, to improve their well-being and better understand why people might change jobs.

“By 2020, Generation Y will form half of the global workforce bringing with them their attitudes to technology and personal data," says Debbie Francis, PwC Partner and HR transformation specialist.

"The younger generation is more willing to share personal data meaning data monitoring will rise and could become routine practice for organisations.

“Granting data access to employers will give them the ability to better anticipate and measure performance and employee retention, and could extend to the monitoring of employees’ health to reduce sick leave.

“Employers will need to build trust with employees that hand over this data and develop measurable benefits to ensure that the price of handing over their data to them is worth paying.

“Digital transformation is already disrupting the nine to five office environment, with staff contactable around the clock.

"While this change has brought flexibility for some people, but for others, they feel like their work-life balance is invaded.

The research reveals that over half (59%) of people are prepared to be available at any time and contactable via technology in return for secure employment - this rises to nearly two thirds (64%) of Generation Y workers.

“Business leaders will need to develop a culture where technology works for everyone," Francis adds.

"This isn’t about having a blanket ban on when people can be contacted but creating a culture where people can use technology to enhance their lives, and control when they choose to do this."

How mass data fragmentation impacts business growth and compliance readiness
"About 44% of Australian businesses use six or more solutions to try to manage fragmented data sources and repositories."
LogicMonitor launches container monitoring solutions
Kubernetes monitoring and LM Service Insight provide performance analytics and data retention for microservices and containerised applications.
InfluxData aims to accelerate growth with new sales executives
As time-based data is generated at exponential rates from increased use of DevOps and IoT sensors, companies are requiring more advanced performance tools to analyze their complex environments. 
Commvault fully integrates backup with Cisco Hyperflex
Its IntelliSnap technology has been validated to work with Cisco HyperFlex hyper-converged systems without the need for third-party tools.
Slashing commute time could save NZ from 900,000 tonnes of C02
In New Zealand, workers could save between 7.7 and 8.8 million hours of commuting time every year.
Huawei continues 5G trails despite interational concern
Huawei completed the 5G NR test at 2.6GHz spectrum in the 5G trial organised by the IMT-2020 (5G) Promotion Group. 
Experts comment on record 772mil-user data breach
Dubbed “Collection #1”, the data set contains emails and passwords with over a billion unique combinations of email addresses and passwords.
McAfee Gartner Customers’ Choice for Secure Web Gateway
“We take great pride in being recognised by our customers on Gartner Peer Insights, and their willingness to recommend McAfee Web Gateway technology”