Advertising stories

Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.>>

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle.">>

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.>>

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.>>

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.>>

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.>>

Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.>>

Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.>>

Google has reportedly taken action against some of the violators.>>

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.>>

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.>>

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.>>

“The company's top competitors have all dramatically increased their advertising budgets.">>

“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered.">>

“In short, the days of getting widespread reach for free are almost over for most brands.">>

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.>>

“Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal & consistent experience that delights customers.">>

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.>>

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.>>

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.>>

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.>>

The penetration of technology and e-commerce is increasingly pronounced in small and medium enterprises (SMEs).>>

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.>>

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.>>