Advertising news stories

Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.

Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.

We briefly explain why we are phasing out advertising across our network of technology news sites.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

In line with an extensive redesign of our sites, SuperLinks will allow clients to have full-scale access to a variety of advertising capabilities along with our unmatched customer service.

Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.

“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”

The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.

The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.

Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.

Google has reportedly taken action against some of the violators.

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

“The company's top competitors have all dramatically increased their advertising budgets."

“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."