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Advertising news stories - Page 2

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Cloud
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
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Advertising
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
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Advertising
Online retail giant’s Australia launch shakes local market
“The company's top competitors have all dramatically increased their advertising budgets."
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Google
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
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Facebook
Luck running out for Kiwi companies using Facebook for free
“In short, the days of getting widespread reach for free are almost over for most brands."
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Cloud
Advertising about to get a whole lot more targeted with new partnership
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Data analytics
Adobe launches Experience cloud; announces collaboration with Microsoft
“Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal & consistent experience that delights customers."
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Digital Marketing
New year, new you? How to get your business in the spotlight
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
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Advertising
MyRepublic's Halloween promo narrowly escapes death by complaint
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
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SOTW
Postr : Earn rewards for adverts on your lockscreen
Would you like to earn free minutes and/or megabytes on your mobile data plan? Postr powers apps that show you tailored adverts on your mobile phone’s lockscreen, and reward you with free megabytes and minutes.
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Gartner
Is your product the new form of marketing?
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
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Advertising
Mobile advertising analytics company opens Sydney office
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
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Small and Medium Enterprise / SME
What are SMEs using the internet for?
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
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Smartphone
Intimacy, mindset and innovation key for digital advertising success
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
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Advertising
No escaping TV ads with new Kiwi technology
New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.
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Television
More Kiwis using technology to avoid commercials
Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.
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Advertising
Enterprise this... the dramatic shift to online advertising
"Enterprises need to embrace the online advertising market, which is becoming a key promotional channel to market for enterprise marketers."
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Smartphone
Mobile ad spend set to smash $18 billion
Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
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PC Hardware
Kiwi Start-Up launches mobile lock-screen advertising
This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.
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Smartphone
Google: Businesses can benefit from mobile Kiwis
Search engine claims every second New Zealander now owns a smartphone as Kiwis become more mobile than ever before, but warns smart advertisers need to follow their lead.
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Apple
Would you pay $10 for no Facebook ads?
Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?
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Smartphone
NZ’s mobile ad spending increases
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
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Mobility
Ads on mobile devices are the least trusted by consumers: Nielsen
New media still well behind traditional stalwarts like TV, magazines and newspapers – but the gap is closing.
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Women in Technology
Bus stop ad can only be seen by girls
Unique advertisement uses facial recognition software to accept women and turn away men.