Digital Transformation / DX
Artificial Intelligence / AI
Internet of Things
Advertising stories - Page 2
Intimacy, mindset and innovation key for digital advertising success
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
No escaping TV ads with new Kiwi technology
New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.
More Kiwis using technology to avoid commercials
Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.
Enterprise this... the dramatic shift to online advertising
"Enterprises need to embrace the online advertising market, which is becoming a key promotional channel to market for enterprise marketers."
Mobile ad spend set to smash $18 billion
Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
Kiwi Start-Up launches mobile lock-screen advertising
This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.
Google: Businesses can benefit from mobile Kiwis
Search engine claims every second New Zealander now owns a smartphone as Kiwis become more mobile than ever before, but warns smart advertisers need to follow their lead.
Would you pay $10 for no Facebook ads?
Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?
NZ’s mobile ad spending increases
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Ads on mobile devices are the least trusted by consumers: Nielsen
New media still well behind traditional stalwarts like TV, magazines and newspapers – but the gap is closing.
Bus stop ad can only be seen by girls
Unique advertisement uses facial recognition software to accept women and turn away men.
Mobile ads have 'enormous potential'
Online advertising report pinpoints smartphones as the growth channel for the future.
News publishers not matching ads to readers
In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.
Steve Jobs Android ad: homage or horror?
Taiwanese company uses impersonator in iconic jeans/turtleneck combo to talk up its new tablet.
Apple fans get 'Samsunged' in new ad
Korean company skewers 'Cult of Apple' again - are they prepping a King Hit for the Super Bowl?
Online ad spend continues to grow
Advertisers 'striving to stay relevant' with increasingly savvy consumers.
Internet ad revenues soaring in the US
According to one report, US$14.9 billion was spent in the first half of 2011.
Online advertising picking up pace
Advertisers are spending more on online channels in New Zealand than ever before.
Online advertising spend up 388%
UFB to drive market even higher, but can businesses capitalise?
Japan’s Nippon Telegraph and Telephone Corporation (NTT) has developed an "intelligent" digital signage system that is sure to change the future of advertising.
Online advertising for dummies event coming
Get up to speed on how online advertising works with this impressive and inexpensive event
Kiwis embrace online advertising
IAB figures show online advertising in New Zealand is up by 20% year-on-year for Q1.
Last tickets avail for IAB Tabvertising event
Get your tickets for the Interactive Advertising Bureau's Tabvertising event
Personalised advertising: it’s a personal choice
You’re surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.