The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
IDC on CDP & ML
Amperity unveils AI capabilities Explore & Assist to en...
This month
Frost & Sullivan on CDP & BI
Vonage to boost Southern Cross Credit Union's customer ...
Last month
Gartner on CDP & BI
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
Enterprise Management Associates on CDP & BYOD
Fleet revises open-source platform for unified device m...
Mon, 29th Jan 2024
Gartner on CDP & BI
Data Privacy Day: Vectra AI emphasises a proactive appr...
Fri, 26th Jan 2024
Expert columns
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Last month
By Tim Davoren of Logicalis Australia
Customer-centric cybersecurity incident response vital ...
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By Liz Adeniji of Twilio
Is precise personalisation killing creativity?
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By Theo Hourmouzis of Snowflake
Addressing the 4 key challenges of designing a data and...
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By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
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More expert columns
By Contributor of Twilio
Trade Me sees 20% campaign performance improvement usin...
Last month
By Robert Woolfrey of Twilio
Utilising AI voice technology to exceed Australian cust...
Last month
By George Dragatsis of Hitachi Vantara
Simplifying the security challenge of operating in mult...
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By Contributor of NICE
Embracing new tools in CX to revolutionise the digital ...
Last month
By Albert Nel of Contentsquare
The ABCs of top 2024 trends For digital experience succ...
Tue, 30th Jan 2024
By Jonathan Reeve of Eagle Eye
Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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By Jonathan Reeve of Eagle Eye
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By Mario Duarte of Snowflake
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By Ashley Diffey of Ping Identity
The surprising reason customers are abandoning digital ...
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By Vrushali Prasade of Pixis
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Tue, 7th Nov 2023
By Afsa Chorwadwala of SuperPay
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Thu, 5th Oct 2023
By Shweta Bhanda of Uneecops Business Solutions
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Tue, 19th Sep 2023
Even more expert columns
By Shweta Bhanda of Uneecops Business Solutions
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Tue, 19th Sep 2023
By Alban Villani of CitrusAd
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Tue, 22nd Aug 2023
By Stephen Schwalger of n3 Hub
Seven Ways to Achieve Maximum Value from a CDP Deployme...
Tue, 23rd May 2023
By Keir Garrett of Cloudera Australia & New Zealand
Is customer data and the cloud key to retail’s success?
Fri, 19th May 2023
By Kristy Malik of Lexer
Why marketers need to activate customer data in real-ti...
Thu, 18th May 2023
By Thomas Naylor of The Missing Link
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Move at Google
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