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GBG bolsters APAC leadership team with experienced trio

Global tech specialist GBG has made three new senior leadership appointments across its Asia Pacific business. 

The appointments come as the company looks to bolster its commitment to the continued expansion of its Location, Identity and Fraud business in the region.

GBG reported solid growth in APAC in its FY2019 Annual Results, with international (outside of the UK) revenues increasing from 34% to 45% of the Group's total revenue.

In October 2018, GBG acquired VIX Verify, an Australian-based leader in identity verification and location intelligence. This technology and data complemented and strengthened GBG's existing fraud offerings and capabilities, and extended its reach further across APAC.

The new senior hires will build further growth momentum, and lead penetration into key markets including Malaysia, China, Vietnam, Thailand, Indonesia and Australia.

Chee Leong joins as chief technology officer, APAC, to drive GBG's technology strategy, whilst increasing efficiencies within the business, to ensure it can continue to innovate through technology for its growing, global customer base. 

With over 25 years of experience in technology, leading high performing engineering organisations, Leong has most recently held senior leadership positions at Experian and Carousell.

Carol Chris joins as regional general manager, Australia, in a newly created role, responsible for leading and consolidating all business operations in Australia and New Zealand. Primarily based in Sydney, Chris will focus on A/NZ market development for GBG's suite of solutions. 

An experienced leader with over 20 years' experience in B2B businesses, Chris joins from Equifax, where she was executive general manager.

Dayna Leng joins as head of marketing, APAC, to lead the strategic delivery of GBG's marketing priorities, aligning sales and marketing strategies with business objectives to generate the next level growth. 

Based in Singapore, Leng is an experienced leader, having spent the last 20 years in the international B2B technology industry, including senior roles at NetSuite Oracle and Criteo.

"I'm delighted to welcome Chee, Carol and Dayna to our growing APAC team. All three bring a wealth of experience that will be instrumental in expanding and supporting GBG's growth, whilst leading and developing our talented teams," says June Lee, executive managing director, APAC at GBG.

"As we grow, we need to continue to innovate and understand what drives success for our customers. We have maintained strong growth in the region already, particularly in Malaysia, Indonesia and China," Lee says.

"Our new hires will ensure we continue to understand the market and our customers, strengthen operations, and support our 19,000 global customers to capitalise on the significant market opportunities ahead."

GBG has team members across nine locations in APAC, including Singapore, Kuala Lumpur, Melbourne, Sydney, Canberra, Shanghai, Beijing, Shenzhen, and Jakarta.