2026 Media Kit
TechDay's audience figures come from first-party analytics and internal publishing systems.
Similarweb can be useful for directional market research, but it is a modelled third-party estimate,
not the source of record for TechDay's own sites. That difference matters for specialist B2B and
regional publications, where estimate-based tools can mis-rank niche audiences.
Partner with IT Brief New Zealand
Technology news for CIOs & IT decision-makers
119,436
weekly page impressions
58,524
first-party weekly unique visitors
7,701
newsletter recipients
43%
newsletter open rate
Overview
Dedicated to IT decision-makers at enterprise, corporate, and government organisations throughout New Zealand. These are organisations with more than 50 employees and an IT manager or CIO. IT Brief is a live news website with weekly email newsletters.
Audience
Reader mix and audience profileOrganisation sizes
below 750 seats
61%
below 2,500 seats
16%
below 100 seats
14%
above 2,500 seats
9%
Regional breakdown
Auckland
48%
Wellington
20%
Canterbury
12%
Waikato
6%
Bay of Plenty
4%
Otago
4%
Manawatu-Wanganui
3%
Other regions
3%
Top job titles
IS/IT Manager/Director
39%
CIO
23%
Managing Director
11%
Operations/Procurement Mgr
8%
Systems Engineer
7%
Top organisation types
Professional services
23%
Government
17%
Telecommunications
16%
Distribution/Logistics
14%
Banking/Finance/Insurance
13%
Traffic Sources & Reader Technology
Traffic sources, devices, and operating systemsTraffic sources
Referral
34%
Search
27%
Email
22%
Direct
17%
Reader technology
Devices
Desktop devices
81%
Mobile devices
15%
Tablet devices
4%
Operating systems
Windows
64%
macOS
21%
iOS
6%
Android
5%
What we cover in New Zealand
Agricultural Technology
AI Agents
AI Ethics & Governance
AI Models
AIOps
AI PC
Application Performance Monitoring
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
Clean technologies
Converged Infrastructure
Copilots
Customer Relationship Management
Data Analytics
Data Fabric
Data Science
Desktop-as-a-Service
DevOps
Digital Transformation
Digital twins
Disaster Recovery
Document Management
Edge AI
Edge Computing
Enterprise Content Management
Enterprise Resource Planning
Fleet Management
Generative AI
Health Technologies
High Performance Computing
Human Capital Management
Hybrid Cloud
Hybrid & Remote Work
Industrial IoT
Infrastructure-as-a-Service
Internet of Things
IT Automation
Large Language Models
Low code & No code
Manufacturing
Migration
Mobile Device Management
Multi-cloud
Network Infrastructure
Open source
Private Cloud
Public Cloud
Robotic Process Automation
Robotics
Semiconductors
Small Language Models
Software-as-a-Service
Software-defined Networking
Software Development
Storage
SuperCloud
Supply Chain
Synthetic Data
Wireless Networks
Sponsored Content Options
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Supplied copy
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Homepage inclusion
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Shared on social media
SuperMetrics reporting
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Distribution Built In
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Stories appear across relevant TechDay homepages and section feeds.
Newsletters
Campaigns are included in our email newsletter ecosystem.
SuperMetrics
Post-campaign reporting shows reads, impressions, and campaign value.
61 specialist tech sites.
8 regions. One network.
IT Brief New Zealand is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.
649,890
Published stories
7
Kiwi sites
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21st
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