Javelin, the Auckland-based business software applications provider, will hence forth be known as JAVLN, as the company undergoes a rebrand and launches a ‘major release' of redeveloped user interfaces for its clients.

JAVLN was previously owned by Connector Systems, and is now entirely owned by chief executive officer Dale Smith. With its headquarters in Auckland, the company also has offices in Wellington and Perth.

Smith says the company is now marketing its solutions for a number of industries, including insurance solutions, inventory management, field services, financial services and asset development, along with its data integration product.

JAVLN software applications integrate data and capture it in information-rich interfaces to provide better line-of-sight, drive efficiency and empower decision-making.

“Our applications are easy to use and easy to obtain information from, with some incredible new features we are providing you with more options than ever before,” Smith explains.

Its cloud-based SaaS and enterprise applications are powered by its own proprietary Javelin technology.  “More than just software, they are powerful tools that are easy to use but deliver incredibly effective solutions that really make a difference to our clients' businesses,” Smith says.

“We've made a few changes that we think you'll love,” Smith continues. “We've re-branded ourselves as JAVLN, the creator of innovative business software applications that empower better business decisions for medium sized enterprises,” he says.