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Stories by Anurag Gurtu

Global Stories

Written by Anurag Gurtu

The next $100 billion enterprise software company won't sell software, it'll sell decisions
Software-as-a-Service

The next $100 billion enterprise software company won't sell software, it'll sell decisions

Enterprises are moving from workflow software to systems that make auditable decisions, threatening seat-based revenue models across the sector.

By Anurag Gurtu • 6 min read • Last week
Windows was the OS that made PCs usable, the agentic OS is what makes the enterprise intelligent
Security Information and Event Management

Windows was the OS that made PCs usable, the agentic OS is what makes the enterprise intelligent

Enterprises that adopt agentic AI early could gain an edge as governance, integration and deployment hurdles keep most firms stuck in pilots.

By Anurag Gurtu • 6 min read • Last week
'Human-in-the-Loop' is the industry's most comfortable lie
Enterprise Resource Planning

'Human-in-the-Loop' is the industry's most comfortable lie

Enterprise buyers risk signing off on AI systems that only claim human oversight, while real-time intervention and auditability are often absent.

By Anurag Gurtu • 3 min read • Last month
SaaS pricing is a Ponzi scheme running out of new seats to sell
Software-as-a-Service

SaaS pricing is a Ponzi scheme running out of new seats to sell

Enterprise renewals are set to shrink as agents replace logins, forcing software vendors to rethink seat-based pricing before revenue slips.

By Anurag Gurtu • 3 min read • Thu, 25th Jun 2026