Written by Christoph Börner
Over recent years, there has been a significant and noticeable rise in the use of chatbots across a wide variety of industries.
All eyes are on the big tech players as they battle it out to win the chatbot innovation race, but it's not been without its challenges.
A word of caution is in order: when it comes to chatbot execution, it's easy to miss the mark and much can be learnt from past chatbot journeys. .
