Written by Jake Sorofman
It's time to get our heads out of the river. To earn customers for life, marketers need to look beyond themselves.
What's old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.
Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
