IT Brief New Zealand - Technology news for CIOs & IT decision-makers
New Zealand

Stories by Marty Hungerford

Ps marty hungerford 1

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Abstract digital interfaces layers ai tools masked as saas products concealment complexity

Expert warns of 'AI wrappers' masquerading as SaaS products

Tue, 3rd Jun 2025
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saas
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api
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data privacy
Experts warn that many so-called AI SaaS products are merely basic HTML wrappers over public LLM APIs, offering little value beyond free ChatGPT access.