About Sara
Sara Barker
Copywriter and Senior News Editor
Sara lives in a world of words and stories. For more than six years she has been delving deep into the rich world of tech news, content creation, journalism and reviews for Techday. She brings an academic background in information systems, marketing, radio, and journalism to her role. She enjoys casual gaming, cats, and reading.
FYI, this is an ex-employee of TechDay.
Stories by Sara - Page 53
Auckland AI startup set for success in New York
Mon, 1st Jul 2019
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martech
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commerce systems
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supply chain & logistics
Auckland-based AI software company Aider will make New York its home over the next six months, after winning a spot in the Mastercard Start Path programme.
Tips to keep your SMB safe from cyber threats
Mon, 1st Jul 2019
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dr
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cybersecurity
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cloud services
ESET advises SMBs to back up data, implement strong passwords, secure devices, and protect against malware to safeguard against cyber threats.
Hiring for your next IT recruit? Ditch the gender bias
Mon, 1st Jul 2019
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women in technology
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job advertising
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techbrain
TechBrain study suggests gendered language in IT ads may deter women from applying, pushing for neutral wording.
Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
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digital signage
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dei
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martech
Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.
How brands can use Alexa to build customer engagement
Fri, 28th Jun 2019
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martech
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amazon
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adobe
Brands can leverage Alexa to enhance customer engagement by starting small and focusing on unique voice user experiences, says Amazon's Kate Buleigh.
Govt shift to digital could save Australians up to 14 hours every year
Thu, 27th Jun 2019
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digital transformation
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martech
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government
If Australia’s government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
PacketFabric lands in Equinix's Sydney data centre
Thu, 27th Jun 2019
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network infrastructure
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sdn
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naas
PacketFabric will deliver its services via the Hawaiki Transpacific Cable System, which connects Australia, New Zealand, and the United States’ west coast.
Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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adobe
4000+ flock to Adobe Symposium in Sydney, exploring digital transformation and customer experience innovation.
Domain fraud rampant as criminals cash in
Wed, 26th Jun 2019
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martech
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software development
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domain names
Cybercriminals are cashing in on domain fraud for almost every possible reason – to impersonate businesses, events, and even trusted leaders and celebrities.
ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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crm
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data analytics
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cx
Australians and New Zealanders demand top-tier, personalised customer experiences, with 79% seeking tailored interactions, Adobe's Experience Index reveals.
Weight up! Corsair's Elite gaming mouse lets you decide how to play
Tue, 25th Jun 2019
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gaming
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reviews
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digital entertainment
The mouse makes you appreciate how something moves and glides so much more when you actually take the time to customise things.
Trade Me backs the Wonder Project to inspire Kiwi kids
Tue, 25th Jun 2019
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trade me
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engineering
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stem
The Wonder Project aims to get children excited about science, technology, engineering and maths (STEM) in a way that’s both fun and engaging.
Why Kiwis deserve the right to control their digital identities
Tue, 25th Jun 2019
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data sharing
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identity
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nz tech
Digital Identity NZ champions giving Kiwis control over their digital identities, amid growing concerns about data security and transparency.
Microsoft showcase highlights NZ's critical challenges
Mon, 24th Jun 2019
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edutech
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cleantech
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microsoft
Microsoft's first parliamentary showcase in New Zealand highlighted local innovations addressing critical environmental, social, and economic challenges.
Report: The murky world of malicious AI
Mon, 24th Jun 2019
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ai
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ml
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malwarebytes
A new report by Malwarebytes reveals the darker side of AI, highlighting how cybercriminals exploit AI's vulnerabilities for sophisticated attacks.
Spark Foundation puts Givealittle up for sale
Mon, 24th Jun 2019
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crowdfunding
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givealittle
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spark
Spark New Zealand’s charitable arm ‘Spark Foundation’ is eyeing up the sale of popular Kiwi not-for-profit crowdfunding platform Givealittle.
Sharesies partners with NZX to bring investment to ordinary Kiwis
Mon, 24th Jun 2019
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nzx
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shares
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investment
Sharesies has signed up as a participant on the New Zealand Exchange (NZX) as it moves to allow investors to access all listed companies on the exchange.
Microsoft & 9 Spokes celebrate co-sell success with BNZ
Fri, 21st Jun 2019
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microsoft
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smb
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bnz
Microsoft and 9 Spokes celebrate their first co-sell success with the Bank of New Zealand, delivering innovative SMB solutions through BNZ My Business Live.
Apple recalls 2015 MacBook Pros because they could catch fire
Fri, 21st Jun 2019
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power / energy
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personal computing devices
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apple
Apple recalls 2015 15-inch MacBook Pros over battery overheating and fire risks. Devices sold from Sep 2015 to Sep 2017 affected; replacements free.
BayCom scoops NEC channel partner award
Wed, 19th Jun 2019
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uc
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digital signage
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partner programmes
NEC Australia has awarded New Zealand systems integrator BayCom the title of Export Channel Partner of the Year for Unified Communications.