12 best LinkedIn company pages of 2012

LinkedIn have revealed the 12 best company pages of 2012, as chosen by LinkedIn users.

Through a slideshow on the company's official blog page, the business networking site says the pages are "great examples of how businesses and organisations are using their LinkedIn company page to showcase their brand and connect with their target audience in a meaningful way."

Check out the slideshow here.

Ready to kick off 2013 with an amazing LinkedIn Company Page?

If you run an organisation and are looking to build out a fantastic company presence on LinkedIn, here are 4 steps to get started:

1. Add an image that welcomes visitors to your page and showcases your brand.

2. Post status updates to start a conversation with your target audience.

3. Add your products or services so your target audience can learn about what you have to offer. And don't forget to gather recommendations to bring your products and services to life!

4. Feature relevant groups to attract a broader audience and extend your reach.

Lana Khavinson - LinkedIn

What makes a successful company page in your opinion? Tell us your thoughts below