2degrees carries on 'Fight for Fairness'

2degrees has launched a "bittersweet" Carryover Data plan, allowing Carryover Plan customers to carry over their unused data every month for up to a year.

The company also airs its new campaign dubbed "Fight for Fair" tonight, designed to reiterate its commitment to bringing value to kiwi mobile users.

Yet while the milestone marks a New Zealand mobile first, chief marketing officer Malcolm Phillipps says the launch is bittersweet, following the death of CEO Eric Hertz over the Easter weekend.

“Eric Hertz really cared about providing value to our customers and this was one of the last projects he worked on with us," he said.

"This kind of innovation captures everything Eric stood for and a fitting reflection of his legacy.”

Remaining upbeat however, Phillipps says today marks another major milestone in the company’s mission to ensure fairness for all mobile consumers.

“2degrees has always brought real value to New Zealanders through smart innovations like Carryover Minutes, Shared Data and long life Mobile Broadband that mean customers can use their mobile even more," he says.

"And today we’re delivering another New Zealand first with Carryover Data."

Phillipps says that Kiwis are using more data than ever before and in the last year alone, data usage on the 2degrees network has almost tripled.

"We also know that our customers need different amounts of data at different times – some months they use more than others," he says.

"We have always focused on value because technology is no good unless you can afford to use it.

"Our Carryover data plans mean customers get exactly what they pay for."