itb-nz logo
Story image

3.5 trillion text messages to be sent across APAC in 2011

16 Sep 2011

Mobile users in the Asia-Pacific region will send 3.5 trillion text and multimedia messages in 2011, telecoms researcher Ovum is predicting. 

That number will be 14% higher than 2010, when 3 trillion text and multimedia messages were sent. This means Asia-Pacific will account for almost 50% of the 7.5 trillion messages projected worldwide for this year. 

Revenue-wise, the messaging market in the region may generate US$39 billion in 2011, higher by 7% compared with last year. China was quite instrumental in this growth; it posted an 11% increase in revenue from the same period last year.

Ovum says Asia-Pacific is the third-highest-growing region in the world, after South America and Central America. From 2011 to 2016, the region may perform at a compound annual growth rate (CAGR) of 4.76%.  

This upward trend will not last though, Ovum predicts. Eventually, the market for traditional messaging will erode in favor of communication solutions by ISPs, device vendors, and social networks. 

"While over the next four years the mobile messaging market will continue to grow, it is fast approaching an inflection point,” says Ovum analyst Neha Dharia.

"Consumers will increasingly choose to send messages via the growing list of internet-based messaging services that have entered the market, rather than the traditional text message.” 

Dharia also attributes this decline to the aggressive entry of smartphones and the proliferation of third-party messaging services on them. Handset vendors like RIM, Nokia and Apple are threatening SMS providers with such services as the BlackBerry Messenger, Ovi Messaging, and iMessage, respectively. 

Ovum’s report suggests that it’s time for mobile operators to expand their messaging options online. However, they should not just mimic existing ones. 

"Simply replicating a popular third-party service won’t result in success for an operator-branded service. Operators must offer over and above a basic service, by leveraging exclusive information they hold on consumers, such as frequently called contacts,” Dharia says. 

Story image
Samsung extends partnership with Google, joins Android Enterprise Recommended programme
Samsung’s participation in the programme gives customers added assurance that its participating products meet the hardware and software requirements set out by Google for the enterprise.More
Story image
ABI Research: Telco cloud revenue set to rise 27% over 5 years
The growth will be driven by cloud infrastructure-related investments, such as virtual networks, orchestration, and cloud-native functions.More
Story image
ECI Software Solutions acquired by Leonard Green & Partners
"We are excited to welcome LGP as our new partner, and I am confident that this is the right choice for our future – and the future of our 1,700 employees and more than 22,000 customers.”More
Story image
New Zealanders more willing to share location data following COVID - report
Use of location data by government agencies is broadly preferred over private companies.More
Story image
Trend Micro integrates with AWS Network Firewall
As a Launch Partner, Trend Micro has integrated managed threat intelligence feeds from its cloud security solution to enable superior protection in line with this new AWS managed firewall service.More
Link image
On 10 December, find out how data centers will fare in the face of climate change
From pandemic disruption to the urgency to address climate change, data center development in Asia Pacific needs to remain resilient and sustainable. On 10 December, join this webinar to learn about viable solutions data center operators can use to overcome environmental challenges. Register now.More