Acronis appoints Andrea Martin to boost NZ & Pacific presence

Acronis has appointed Andrea Martin as the Strategic Account Executive for New Zealand and the Pacific Islands to address the increasing demand for integrated cybersecurity solutions. This move aims to enhance support for Managed Service Providers (MSPs) in the region, marking a significant milestone in Acronis' efforts to expand its presence locally.

Andrea Martin, a channel management veteran with over 20 years of industry experience, will focus on strengthening relationships with distributors and supporting partners. Her role will be pivotal in meeting the cybersecurity needs of MSPs and modern businesses in New Zealand. Martin has a formidable track record in account management, business development, product management, and marketing, having previously served as the New Zealand and Pacific Island Territory Account Manager at Arcserve/StorageCraft. She has also held various roles at IBM, where she demonstrated her ability to tackle new challenges and achieve exceptional outcomes.

Kelly Johnson, newly appointed General Manager for Australia and New Zealand at Acronis, noted, "Acronis is going through a period of hypergrowth in the region, driven by the company's offering of AI-driven cybersecurity capabilities that complement traditional backup. Martin's strong understanding of the channel, combined with her account and distribution management skills and expertise in cybersecurity and developing channel ecosystems, underscores the significance we place on this market. She has a proven track record of creating long-term business value through enhanced communications, business planning, and strategic thinking."

This appointment is part of a broader strategy by Acronis to enhance its market presence in key regions, following the appointment of Kelly Johnson as General Manager in February 2024. This ongoing expansion highlights Acronis' increased focus and commitment to providing cutting-edge IT security solutions locally.

Acronis has been rapidly expanding its cybersecurity offerings to meet the evolving needs of businesses globally. Following the launch of its Endpoint Detection and Response (EDR) solution in May 2023, Acronis introduced Managed Detection and Response (MDR) and Extended Detection and Response (XDR) services in June 2024. These offerings are built on AI-based innovations and native integrations that simplify implementation and enhance security efficacy. With these advanced tools, Acronis enables MSPs to deliver comprehensive cybersecurity and data protection solutions to their clients, helping them safeguard their digital assets while ensuring compliance with regional regulations.

Acronis' cloud data centres situated in Australia and New Zealand further facilitate this mission by guaranteeing local data protection compliance. As a result, businesses in these regions can depend on Acronis for efficient and effective security solutions, allowing MSPs to scale their services and drive business growth.

Reflecting on her new role, Andrea Martin stated, "I am thrilled to join Acronis at this time of rapid growth in the region. The demand for comprehensive cybersecurity solutions that address all attack vectors and help customers achieve security maturity efficiently is impressive. Acronis offers one of the best solutions for businesses in Australia, New Zealand, and the Pacific Islands. I am excited to collaborate with our distributors, channel partners, and service providers to deliver these solutions."