Adobe CEO Shantanu Narayen has refused to answer questions on how the company can justify charging Aussies $1,400 more than US residents for its software products.

During a press conference, Narayen would not budge when asked why, casting Adobe in further bad light as the Australian pricing controversy rumbles on.

Pathetically pushing his view that Adobe's Creative Cloud software is the future for customers, Narayen complete lack of care for the subject threatens to damage Adobe's reputation Down Under in the long-term.

But as the company knows all to well, until a serious challenger emerges, possibly Google, they will continue their dominance of the industry and no doubt exploitation of non-American customers.

Check out the video, which has over 250,000 views already, below:

What do you make of Adobe's refusal to be held accountable? Will it damage their reputation Down Under? Tell us your thoughts below