Adrian Giecco named South Pacific Regional Director at Rockwell
Adrian Giecco has been appointed as regional director, South Pacific, for Rockwell Automation, with his role becoming effective from July 2025.
Giecco will succeed Anthony Wong, who has recently been promoted to vice president – enterprise software sales and consulting services – Asia Pacific.
Based in Melbourne, Giecco will oversee operations throughout Australia, New Zealand, and the South Pacific region. His new position will see him leading Rockwell Automation's efforts to support manufacturers and producers across the region during a period of industry change.
Leadership transition
Giecco joined Rockwell Automation in 2012 as a solution architect in Victoria, Australia. Since then, he has advanced through various leadership roles, first as business manager for Controllers and I/O in Asia Pacific, and subsequently as business manager for Architecture and Software in the South Pacific.
Since 2020, he has held the position of director of Software and Control for the Asia Pacific region, and has been based in Singapore during this period. He has experience in leading teams and managing complex automation projects across several countries.
Commenting on his appointment, Giecco said:
"I'm thrilled to be returning to the region at such a pivotal moment for manufacturers and producers. Rockwell is well positioned to unlock new value through our innovations, deep domain expertise, and strong partner ecosystem. I'm excited to lead this incredible team, strengthen existing relationships, and explore new partnerships as we help shape the future of industrial operations."
He also stated:
"With our premier event, ROKLive, being held July 29-31 on the Gold Coast, I'm ready to hit the ground running and make connections with valued partners, customers, end-users, and colleagues."
Industry experience
Giecco brings more than two decades of experience in industrial control and information technology to the role. According to the company, his background includes leading engineering teams, managing technology portfolios, and building high-performing teams for the delivery of impactful solutions.
Prior to joining Rockwell Automation, Giecco co-founded an agricultural technology start-up focused on supporting sustainable agriculture.
Regional outlook
Rockwell Automation will look to Giecco's leadership as the firm continues to pursue strategic objectives across Australia, New Zealand, and neighbouring South Pacific markets. His appointment is intended to support the company's partnerships and help guide clients through a time of digital change within the industrial sector.
Rockwell Automation operates globally and is focused on industrial automation and digital transformation for organisations in more than 100 countries.
