IT Brief New Zealand - Technology news for CIOs & IT decision-makers
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Advanced Malware Detection market could reach $43bn by 2033
Thu, 14th Mar 2024

Advanced Malware Detection (AMD), a vital component in the cyber defence arsenal, is projected to garner sales of US$ 8.8 billion by the end of 2023, and with a healthy CAGR of 16.98%, could grow to a whopping US$ 43 billion by 2033, according to industry forecasts. The AMD market comprises various services, technologies, and tools designed to evaluate, detect, and mitigate targeted and sophisticated malware threats, which are often beyond the capability of conventional signature-based antivirus software.

In the AMD market, the solution segment looks set to rule the roost. Malware analysis services offered by cybersecurity providers have become integral to locating and eradicating harmful malware from systems. As cyber-attack channels grow in complexity, these solution offerings are increasingly in demand. The rise in sophisticated malware attacks and data breaches has seen a swell in the application of AMD tools in an effort to safeguard businesses from graft. Despite significant investments in various security technologies, corporations are still falling prey to advanced malware onslaughts and data breaches, further boosting demand for advanced AMD.

Enterprises and corporations are integrating advanced malware detection solutions with their existing security technologies to better counteract and monitor threats. Large businesses are fortifying their cybersecurity defences to proactively fend off opposing threats. Thanks to the incorporation of threat intelligence analytics, endpoint detection and response (EDR), and forensic tools, the call for sophisticated malware detection systems is expected to climb.

Leading the charge are the large enterprises, widely considered as ripe targets due to their expansive digital architectures, sensitive data repositories, and reputable brand names. They are heavily investing in strong security solutions such as AMD to cement their market share. Meanwhile, the most dominant application sector is Information Technology & Telecommunications, a key foundation of our digital world, which makes its security indispensable. The increasing reliance on IT and telecom services, coupled with a marked rise in cyber-attack risks, solidifies its market share and necessitates comprehensive security solutions.

In this climate, international corporations and main players like AO Kaspersky Lab, Dell, F-Secure, Microsoft, Palo Alto Networks, Inc., CyberArk Software Ltd, and SecureWorks, Inc., among others, are making waves in advanced malware prevention. In terms of geographic distribution, North America is at present the most lucrative region for AMD software due to its widespread use of digital technologies, considerable corporate investment in advanced cyber security solutions, and a concentration of top industry providers. Meanwhile, significant growth opportunities are evident in the Asia Pacific region as businesses seek to fortify their IT infrastructure with advanced security solutions.

Driving the AMD market are trends such as Bring Your Own Device (BYOD) and remote working, which are obliging companies in these regions to strengthen enterprise IT security. Poised to reshape the cybersecurity terrain, will the Advanced Malware Detection market be the go-to solution for robust business protection in our increasingly digital age?