Amber Technology partners with Rycote for ANZ distribution

Amber Technology has announced a strategic partnership with Rycote to serve as the distributor for its microphone windshields and suspension systems across Australia and New Zealand.

Rycote, with a renowned reputation in the audio industry, is known for its professional-grade microphone accessories.

The UK-based manufacturer has been providing premium audio solutions for over 50 years, catering to broadcasters, filmmakers, sound engineers, and content creators worldwide. Their product range, including windshield kits and shock mounts, is designed to ensure superior audio quality, even in challenging environments.

Amber Technology is recognised for distributing high-quality audio and visual solutions.

This collaboration with Rycote aims to enhance Amber Technology's offerings to the professional audio, video production, and broadcast markets, reinforcing its commitment to providing top-tier audio tools.

Garrick Simeon, General Manager, Professional Products and Media Systems at Amber Technology, commented on the partnership: "We are delighted to welcome Rycote to our portfolio of trusted PRO brands. Rycote's reputation for quality and innovation complements our existing range of professional audio solutions. This partnership allows us to offer our customers access to the very best in microphone accessories, enabling them to achieve outstanding audio results across a variety of applications."

Combining Rycote's products with the brands already represented by Amber Technology enables seamless integration, expanding opportunities for professional users in various fields. Rycote products are known for their reliability in harsh environments, making them suitable for high-stakes broadcasting, outdoor filmmaking, or studio recording sessions.

Bjørn Rennemo-Henriksen, Senior Channel Director, Audio at Rycote and Videndum, expressed optimism about the partnership: "We are excited about the appointment of Amber Technology as our distributor for Rycote products across Australia and New Zealand. It is evident that the team at Amber understands the full spectrum of on-location, production, and broadcast sound engineering."

"For Rycote, this is an excellent match – and not least as Amber already serves as a premier destination for pro audio professionals."

The inclusion of Rycote in Amber Technology's distribution network reaffirms the latter's dedication to delivering world-class solutions for audio and video production professionals. The partnership fortifies Amber Technology's standing in the market, providing exceptional products and support to its clientele.