Amplitude unveils six new integrations to enhance analytics platform

Amplitude has announced six new and expanded integrations to bolster its digital analytics platform. These integrations aim to assist businesses in comprehending customer behaviour and crafting superior experiences. Additionally, the company has launched a new integration portal to streamline the development of integrations.

The new integrations include collaborations with Contentful, HubSpot, WordPress, Movable Ink, Humanic.ai, and unitQ. Customers can now utilise over 130 integrations to maximise the benefits of Amplitude’s platform and better address their individual needs.

Contentful's integration provides no-code testing capabilities for marketing and growth teams, enhancing their ability to refine messaging, page layouts, and calls to action without requiring engineering input. The enhanced HubSpot integration facilitates more targeted email campaigns by enabling the incorporation of user cohort data from Amplitude into HubSpot, and vice versa, for a more in-depth campaign performance analysis.

A new WordPress plugin allows users to seamlessly integrate website data from any WordPress page into Amplitude with a single click, providing rapid insights into user behaviour to enhance engagement and conversion rates. Movable Ink's AI-driven solutions will now be able to automatically generate custom marketing content based on data from Amplitude, thereby personalising the user experience at each touchpoint.

The integration with Humanic.ai enables the delivery of hyper-personalised content based on Amplitude data, driving higher activation and adoption rates for product-led companies. Similarly, unitQ’s integration offers tools to gain behavioural insights alongside user feedback, facilitating improvements in areas such as onboarding, A/B testing, and feature roadmapping.

Francois Ajenstat, Chief Product Officer at Amplitude, stated, "We aim to provide our customers with a highly flexible platform. Our expanded partner ecosystem grants customers more options to integrate and tailor Amplitude to their specific requirements. The new integration portal offers the necessary resources for teams to easily build on our platform."

Amplitude's partner ecosystem, now featuring more than 130 integrations, includes notable additions such as the recently launched warehouse-native offering with Snowflake. This broad array of integrations ensures that customers have multiple avenues to input data into and extract insights from Amplitude's platform.

Karthik Rau, CEO of Contentful, remarked, "In today’s environment, personalising experiences at every touchpoint is crucial. Our new integration with Amplitude Experiment allows digital teams to optimise every experience in Contentful efficiently. With no-code web experimentation capabilities, teams can maximise their content’s potential and build exceptional experiences swiftly."