Avalara appoints Nikita Khatri to lead ANZ marketing

Avalara has appointed Nikita Khatri as Senior Manager, Field and Revenue Marketing for Australia and New Zealand. She will be based in Melbourne.

Khatri will oversee field and revenue marketing across both markets, with responsibility for brand awareness, partner and alliance marketing, and coordination with the regional inside sales team.

The appointment adds a senior marketing executive to Avalara's Australia and New Zealand business as the tax and compliance software provider expands its presence in sectors including retail, manufacturing, logistics, supply chain and exports.

Khatri brings 14 years of B2B marketing and professional sales experience, mainly across technology, financial services and insurance. Her background includes strategic marketing transformation and the development of data-led campaigns aimed at lead generation and pipeline growth.

Australia and New Zealand form part of Avalara's wider growth plan. The company provides tax and compliance software to businesses operating across multiple jurisdictions, an area drawing increasing attention as companies face more complex reporting and accounting demands in international trade.

Mukund Narasimhan, Director of Marketing at Avalara, highlighted the region's importance.

"Australia and New Zealand is a strategic market of our global vision and a key region for growth. We are delighted to have a marketing manager with the experience and market understanding that Nikita Khatri has to help drive our business forward in key industries, including the retail, manufacturing, logistics, supply chain, and export sectors. As enterprises in all markets grapple with international tax and accounting challenges, Nikita's experience is highly prized in helping us strategically engage with both existing and new customers and partners," said Mukund Narasimhan, Director of Marketing, Avalara.

Regional focus

The role sits at the intersection of regional demand generation and partner engagement, suggesting Avalara is placing greater emphasis on building channel relationships and local market visibility as tax and compliance software providers compete for share among mid-sized and larger businesses with cross-border operations.

Khatri's remit also points to closer alignment between marketing and sales in the region. Coordination with inside sales is part of her responsibilities, indicating a focus on turning market interest into customer opportunities rather than concentrating only on brand-led activity.

Before joining Avalara, Khatri built her career in B2B marketing and sales roles focused on measurable returns from campaign spending and customer acquisition programmes. Her experience in regulated industries such as financial services and insurance may also be relevant for a business selling products tied to tax administration and compliance processes.

Avalara processes more than 54 billion transactions each year and supports millions of businesses worldwide. The company has spent more than two decades building tax content and integrations used to automate tax calculation, return filing and exemption certificate management.

That scale helps frame Avalara's ambitions for local growth in Australia and New Zealand. Businesses in the region that sell across borders or manage complex indirect tax obligations have become a target market for software vendors promising to reduce manual compliance work.

Khatri outlined her view of the opportunity in the new role.

"Having developed strategic marketing programs for over a decade I am excited to work with a global tax and compliance leader that has powerful opportunities for regional growth. At the same time, I'm looking forward to helping advance the company's strategy and supporting its continued momentum as a category leader in tax and compliance," said Khatri.