Avast warns of rise in fake shops targeting New Zealanders

Avast researchers have identified a significant increase in fake online shops, with nearly 80,000 counterfeit websites detected in 2024 as the holiday shopping season approaches.

These fake websites are primarily targeting consumers in New Zealand by impersonating well-known brands such as Pandora, Swatch, H&M, Princess Polly, and Zara. The sites are designed to deceive shoppers into providing personal and financial data by mimicking trusted retailers.

"In New Zealand, Avast products protected more than 5,200 people from these fake websites in October alone," said Avast Malware Research Director, Jakub Kroustek.

The research highlighted that malvertising and adware significantly contribute to the influx of traffic towards these counterfeit sites, with a 53% increase in malvertising and a 227% surge in adware during the holiday season. These digital threats are specifically targeting consumers keen to find attractive deals online.

Examples of fraudulent domain names include pandoraoutletnz.co.nz and swatch-nz.co.nz, which lure holiday shoppers with enticing, albeit fake, offers.

Jakub Kroustek advised consumers to be vigilant when shopping online, particularly during the holidays. "Verify the credibility of websites: Before entering personal information or making a payment, verify the credibility of the website. Check the URL, look for reviews from other customers, and ensure that the site is secured with 'https,'" he suggested.

He also recommended using trusted payment methods. "Opt for trusted payment methods that provide an additional layer of protection for your financial details. Be cautious if there is only one payment method, especially if it requires entering your card details directly on the e-shop page. Legitimate platforms usually offer a variety of secure payment options."

Further advice from Kroustek included exercising caution during sales periods. "While discounts are enticing, be cautious during purchases at sale prices. Resist the pressure for a quick purchase without thorough consideration and comparison of offers."

Warning signs of fraud, such as spelling errors on websites, unusual email addresses, or suspicious offers, should also be closely observed. "Legitimate e-shops always present themselves with care and professionalism," Kroustek added.

Finally, Kroustek emphasised the importance of keeping security software updated. "Ensure that your computer or mobile device has up-to-date antivirus and antimalware software. This can protect your sensitive information from online threats."

Engaging with fellow online shoppers and sharing experiences can further aid in creating a safer online environment. "Share experiences and warnings: Engage with other online shoppers and share your experiences with various e-shops. Warn against suspicious websites and contribute to creating a safe online environment for everyone."