Black Friday boosts internet traffic in NZ & Australia
Cloudflare has released data indicating an increase in internet traffic in both New Zealand and Australia as Black Friday approaches.
In New Zealand, e-commerce DNS traffic has steadily increased since October, peaking on Saturday, November 23, with a 9% rise compared to the previous week. The second-highest traffic was recorded on November 24, followed by November 21.
Internet traffic in New Zealand saw significant increases on November 15 and 21, 2024, with traffic 18% and 2% higher than the previous weeks, respectively. Throughout November, weekly traffic has been increasing steadily, with a noted 4% rise during November 11-17, followed by a 1% increase from November 18-24 compared to the preceding weeks.
In Australia, spending is anticipated to increase by 2.7% compared to the previous year. E-commerce DNS traffic has also consistently risen since October, with a significant surge noted in mid-November.
The peak day for e-commerce traffic in Australia was Sunday, November 24, showing a 5% increase over the previous week. The second-highest traffic was recorded on Tuesday, November 19, with an increase of 6% compared to the week before. DNS traffic for the week of November 18-24 showed an overall increase of 6% from the prior week.
Internet traffic in Australia experienced a yearly peak on November 21, 2024, with a 4% increase compared to the previous week, closely followed by peaks on November 22. Traffic growth has been consistent since mid-November, with increases of 4% during the week of November 11-17 and 2% during November 18-24 when compared to the preceding weeks.
Cloudflare, a provider of web performance and security services, helps enable the scalability and reliability of online platforms by offering services such as DNS, content delivery, and security. Its data on internet traffic trends provides valuable insights into shifting consumer behaviours, enabling organisations to optimise their online presence and better prepare for high-traffic periods like Black Friday.
