16 Nov 2010
Story image

Blackmores and Sitecore talk about personalisation and community at Gartner Symposium/ITxpo

BRISBANE – November 16, 2010: Blackmores Ltd., Australia’s most trusted name in natural health, and Sitecore, the leading provider of .NET Web Content Management System (CMS) software will present on the benefits of website personalisation and online community during Gartner Symposium/ITxpo 2010 at the Sydney Convention & Exhibition Centre.

Blackmores has created a branded social network that provides consumers with a uniquely individual online experience where members can set personal health goals, join communities of interest, get involved in discussions, learn from others and build resources (bookmarks, groups, favourite products).

Using Sitecore’s CMS, including Sitecore Online Marketing Suite (OMS), Blackmores was able to use the stand out personalisation features to service different customer segments and provide relevant and engaging online experiences tailored to fit the interests and browsing behaviour of members. As a result of these strategies, Blackmores has been able to increase the engagement with its membership base of more than 304,000 people; Australia’s largest natural health and wellbeing community. Blackmores also uses Sitecore’s OMS analytics data to drive email personalisation.

WHO: Blackmores’ Strategic Business Communications Manager, Simon Marks and Sitecore’s Product Evangelist, Greg Baxter

WHAT: End-User Case Study Sessions “A Customer Intimacy Journey: Creating Value to the Customer via Personalisation and Community”. In this session, Blackmores and Sitecore will discuss the strategic and tactical issues facing online communicators; from understanding strategic positioning, targeting specific groups, developing campaigns for targeted groups, website design, tools to use (eg: such as video and podcasts) and evaluation of success metrics from a client perspective. Blackmores will also share how it leveraged the web to inspire, inform, and educate consumers on the benefits of preventative natural health therapies.

WHEN: November 16, 2010, at 2:45 p.m. AEST

WHERE: Gartner Symposium/ITxpo 2010 Parkside Room 110A. Gartner Symposium/ITxpo is the most important annual gathering of CIOs and senior IT executives. More than 1,000 senior business and IT strategists will gather to gain the latest advice on their biggest challenge: balancing cost, risk and growth. Gartner's Symposium/ITxpo events are key components of delegates’ annual planning efforts. They rely on Gartner Symposium/ITxpo to gain insight into how their organisations can use IT to address business challenges and improve operational efficiency. Additional information is available at www.gartner.com/au/symposium.

Those unable to attend the session can join the conversation with @SitecoreANZ executives via Twitter and using the #GartnerSyd hashtag.

ABOUT BLACKMORES LTD. Blackmores, Australia’s leading natural health brand, improves peoples’ lives by delivering the world’s best natural health solutions, to become peoples’ first choice in healthcare. Blackmores achieve this by translating our unrivalled heritage and knowledge into innovative, quality branded healthcare solutions that work. Its high quality products, reliable free naturopathic advisory service and award-winning website are among the many reasons Blackmores is the most trusted name in natural health. Listed on the Australian Stock Exchange since 1985, the company operates in Australia, New Zealand and Asia. The Company currently employs more than 400 people in the region, with a main campus in Warriewood on Sydney’s Northern Beaches.


Sitecore’s Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.

Thousands of public and private organisations, including national governments and Fortune 500 companies, utilise Sitecore solutions for their websites. These organisations have created and now manage more than 23,000 dynamic websites with Sitecore including Microsoft, RAC, Jetstar, Linfox, Canon and the Australian Government. Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.


High resolution images of the presenters and Sitecore’s Media Kit is available upon request.

Recent stories
More stories