Bolster AI launches marketplace monitoring & takedowns

Bolster AI has launched Marketplace Monitoring & Takedowns, a new product designed to help brands identify and remove fraudulent listings and counterfeit goods across online marketplaces.

The solution aims to strengthen brand protection efforts by continuously monitoring digital marketplaces for unauthorised sellers, fake products, and potentially harmful listings that could damage consumer trust and brand reputation.

The product combines automated monitoring with takedown capabilities, enabling businesses to detect suspicious activity more quickly and respond before counterfeit or fraudulent listings gain traction.

By addressing fake listings at scale, the platform is intended to help companies reduce revenue loss, protect customers from scams, and maintain greater control over how their products are represented online.

The offering is aimed at brands dealing with abuse across third-party commerce channels, including unauthorised sellers and scam-linked digital goods.

Bolster AI cited figures showing online marketplace fraud is rising, with 79% of platforms reporting increased fraud and average annual losses of $10.2 million per marketplace. It is positioning the product as a way to extend brand protection beyond phishing and impersonation into commerce environments, where fake listings can directly affect sales and customer trust.

For many businesses, removing suspicious or fraudulent listings has relied on manual investigation or legal action. Traditional domain enforcement routes such as Uniform Domain-Name Dispute-Resolution Policy actions can cost as much as $10,000 per case, limiting how many incidents companies can pursue.

The new service monitors selected global marketplaces for counterfeit products, unauthorised sellers, fraudulent digital goods and related abuse. It also supports takedown requests with evidence, tracks relisted products, monitors repeat abuse and connected seller networks, and provides centralised reporting on removals and exposure trends.

Bolster AI said the product manages the process from detection to removal and continued suppression of relisted goods. It added that the cost per takedown can be reduced by as much as 20 times compared with traditional approaches.

The service is intended for eCommerce brands, consumer businesses, gaming platforms, digital goods providers and other organisations whose products or brand presence are exploited on third-party marketplaces.

Chief Executive Rod Schultz said the product addresses a common enforcement gap.

"Most teams can find fraudulent marketplace listings, but few can remove them at scale," Schultz said. "Marketplace Monitoring & Takedowns automates the removal process, helping brands recover lost revenue, reduce customer harm, and eliminate the operational burden of enforcement."

The launch also reflects a broader shift in how online fraud appears across consumer channels. Abuse that begins through search, social media or messaging can later surface in marketplaces, where counterfeit or misleading listings are visible to buyers and can have a direct commercial effect.

Todd Graham, an investor in the business through Microsoft's venture fund M12, said marketplace abuse has become a more visible form of wider digital fraud.

"Fraud doesn't stay in one channel anymore," Graham said. "Customers may first encounter abuse in search, social, marketplaces, or messaging apps. Marketplace fraud is where the damage often becomes visible, and brands need a faster way to respond."

Bolster AI said Marketplace Monitoring & Takedowns is now available as part of its broader brand protection platform, which also covers domains, social media, marketplaces and paid advertising.