CA rebrands itself 'CA Technologies'

Company renames itself CA Technologies to demonstrate commitment to "managing and securing IT environments".

The new company brand and name change (as well as a new website) have been unveiled at CA World 2010, the firm's annual customer conference currently being held at the Mandalay Bay Resort in Las Vegas.

"The name CA Technologies acknowledges both our past and points to our future as a leader in delivering the solutions that will revolutionize the way IT powers business agility," said CEO Bill McCracken. "We are executing on a bold strategy to delight our customers with unprecedented levels of IT speed and flexibility."

The brand and name change was designed with insights from nearly 700 customers.

“Our integrated marketing campaign and name change will demonstrate a consistent brand message and image to our global customers,” added Marianne Budnik, Chief Marketing Officer, CA Technologies.  “We are rolling out a global advertising campaign, website redesign, online marketing, new collateral and signage to ensure our new identity and brand promise resonates with customers and partners around the world.”