In a move designed to enhance regional access to top-tier print technology, Central Business Innovation (CBI) is commencing operations this week. As an Official Business Partner to FUJIFILM Business Innovation (FBNZ), CBI will provide exclusive sales and service of Fujifilm's print technology in the Palmerston North, New Plymouth, Whanganui, and Masterton regions.

CBI's establishment follows its appointment in October as the premier Business Partner in FBNZ's Growth Partners programme. It is a groundbreaking move, marking the first time a local business has participated in this initiative. The launch of CBI not only expands FBNZ's reach in the domestic market but also ensures service continuity for existing Fujifilm customers in these regions.

All local FBNZ employees in these areas have transitioned to CBI, keeping service levels for Fujifilm customers stable. Furthermore, the firm will operate from FBNZ's former offices. "While there are many familiar faces on our team, we're also looking to expand and increase the size of our team as our company grows," commented Rob Irvine, Operations Manager and Co-Owner of CBI.

Jason Flynn, General Manager and Co-Owner of CBI, articulated the company's ambitious future outlook. "We intend to become the leading provider of print technology and solutions in these areas through our partnership with Fujifilm," he announced. His statement underscores CBI's commitment to leveraging their exclusive partnership with Fujifilm to drive innovation in print technology within their operational territories.

David Jupe, Managing Director of FBNZ, praised the CBI team on their official launch and expressed his anticipation of their ongoing collaboration. "This is the exciting start of something new – not only in these areas but across New Zealand with the official launch of our first Business Partner," he emphasised.

To make this collaboration more visible, an advertising campaign is set to start this week. The campaign will reiterate that the partnership between FBNZ and CBI brings Fujifilm's solutions and services closer to customers, reinforcing the belief that Fujifilm's services are more local than ever before.