Citrix has today announced the appointment of Martin Creighan as its newest managing director for ANZ.
In his new role, Creighan will be responsible for driving strategy and sales, as well as improving employee experiences with intelligent workspace solutions throughout the Trans Tasman market.
Based in Sydney and reporting to Citrix senior vice president of sales and services for Asia Pacific and Japan Colin Brookes, Creighan will also be expected to support organisations in their digital transformation and help guide them out of a period of economic disruption caused by COVID-19.
“At Citrix, we are invested in empowering and supporting organisations as they bounce back from the social and economic challenges caused by the pandemic,” says Brookes.
“We are delighted to welcome Martin who will be pivotal in driving our local growth ambitions and company direction in Australia and New Zealand.”
Creighan joins from AT-T, where he was the managing director for Australia and New Zealand. In all, he has had more than three decades of experience within the tech, telco and defence industries, with several leadership and sales positions throughout.
He previously held senior business development and managerial roles at Radware, SecureNet/Baltimore Technologies and was an Operations Specialist and Master Training Specialist with the United States Navy. Over the last two years, Creighan also operated as a non-executive director of the American Chamber of Commerce, Australia.
On his new role at Citrix, Creighan says, “I am elated to join Citrix at a time where businesses all over the world are rediscovering what it means to work with flexibility.
“Whether it is adopting a hybrid, traditional or a fully-flexible work arrangement – Citrix is at the centre of these discussions and I am thrilled to share my knowledge and experience to support customers as they build their new future of work,” he says.
“I look forward to collaborating with the local team, and meeting our extensive partner and customer network, to better understand how we can support their immediate and longer-term needs.
Confirmation of Creighan's appointment comes two months after Citrix announced its acquisition of Wrike, a provider of SaaS collaborative work management solutions.
Citrix bought the company for $2.25 billion in March. In a statement at the time, the company says it planned to continue to develop a comprehensive cloud-based work platform that empowers all employees and teams to securely access, collaborate and execute all work types across any work channel, device, or location.
Wrike founder and CEO Andrew Filev says, “Innovative companies understand that to power the modern, agile enterprise, they must transform the way their employees work.
“In combining Wrike's collaborative work management innovations with Citrix Workspace, we can deliver an experience-driven work platform that enables businesses to quickly adapt to changing work styles and business needs and their employees to do the best work of their lives.