IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

Customer testimonial: Why your business should be using webinars

By Ashton Young
Thu 24 Mar 2016
FYI, this story is more than a year old

The increasingly digital workplace and faster, more efficient Internet has seen the traditional training rooms and physical group collaboration models becoming less and less necessary.

Citrix recently ran a webinar (how ironic) where Bob Greenup, executive director of BNI Sydney, spoke about his company’s transformation into the business that they are today – something that he was an integral part of.

Face-to-face meetings are essentially BNI’s core product and have been very successful. For example, the BNI global business generated US$9.3 billion between the members last year, and the Sydney franchise has experienced more than 400% growth since Greenup took it over in 2009.

“The whole reason we have face-to-face meetings is essentially because our whole business model is based around ‘know, like and trust’,” Greenup says. “Developing that requires people to meet each other and actually build that relationship face-to-face. We faced a challenge, in that we had to conduct regular training events outside of our core product. These trainings ensure that profitable experiences were consistently delivered to our clients in our face-to-face meetings.”

Despite his position (or perhaps because of it), Greenup never stops investing in his professional development to ensure that he is always gaining additional skills. What he noticed is that, increasingly, he was doing his learning via webinars.

“I’m a busy person and I don’t really have the time to run around to conferences from state to state,” Greenup says. “I’m finding that a webinar-type learning experience has been invaluable over the last couple of years, as I’m able to sit at my desk and learn things that I otherwise couldn’t fit in my life. That was probably the beginning of me examining whether or not I could use this in my business.”

Greenup considered Skype, but he says it had limitations. He installed VoIP solutions, but they lacked the visual opportunity that he used to demonstrate to and train prospects. What consolidated his confidence to move forward with a webinar solution was when he worked alongside other franchise managers around the world to develop a franchise training program that was delivered via webinar with great success.

“When I made the decision to actually go ahead with this sort of platform, I figured that GoToWebinar had been around for a while, so there had to be something better out there,” Greenup says. “So I actually created a shopping list and probably went through about seven or eight different products to find the best value, the best proposition, the best technological solution to make sure I could find the right product.”

However, he found from the trials that all of the products had some sort of shortcoming.

“After my trials, I can honestly say that GoToWebinar is the best product that I’ve used both as a student and an experienced campaigner who is actually giving the webinar,” Greenup says. “From my point of view, in terms of education, training and product information, GoToWebinars has nailed it.”

It was Greenup’s past experiences with webinar platforms that had made him a bit reluctant to adopt the technology.

“Seven or eight years ago I was involved with webinars quite a bit and they were an absolute pain in the neck,” Greenup says. “You’d spend about a third of the time ironing out technical issues, waiting for people to get online or getting cut off mid-way through your spiel. I just didn’t want to be dealing with any technical issues, and fortunately GoToWebinars has a product that has effectively put those to rest.”

In terms of benefits to the business and for Greenup, he says the implementation of GoToWebinars has effectively enabled him to save a week of his time every month.

“I was doing face-to-face training sessions and it would typically take around 2 hours, plus an hour to travel there, an hour to travel back and another hour to set up the venue – which made it around a 5-6 hour event just to run a 2 hour training session,” Greenup says. “I’ve saved about five days a month that I didn’t have before. Now that I’ve got that time I’m using it on marketing, prospecting and other things that I didn’t have time to do.”

And it’s not just about the time-saving, but also the cost and convenience – it even allows Greenup to now work from home.

“It happened more than once where I was holding a training session with 5 people registered to attend, only to end up with myself being the only one at the venue – a waste of my money and my time,” Greenup says. “Our adoption of webinars now means that instead of incurring any cost or time or whatever, it doesn’t matter if people don’t show up – I just turn it off.”

Greenup has many plans to use GoToWebinar to help enable his business to keep up with its consistent growth.

“It’s been around the longest, but I still think it is the most innovative,” Greenup says. "Eight years ago GoToWebinars was a good product, and now the Internet has caught up after surging to new heights – this is only going to make the product more compelling, and essentially, a no-brainer."

Related stories
Top stories
Story image
Employment
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Migration
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
Microsoft
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Wireless
Cradlepoint expands its Cellular Intelligence capabilities
Cradlepoint has announced additional Cellular Intelligence capabilities with its NetCloud service.
Story image
Nozomi Networks
Nozomi Networks, Siemens reveal software integration
Nozomi Networks and Siemens have extended their partnership by embedding Nozomi Networks’ software into the Siemens Scalance LPE local processing engine.
Story image
Apricorn
Data backup plans inadequate, data still at risk - study
The Apricorn 2022 Global IT Security Survey revealed that while the majority organisations have data backup plans in place, data for many are at risk.
Story image
Artificial Intelligence
AI-based email security platform Abnormal Security valued at $4B
"A new breed of cybersecurity solutions that leverage AI is required to change the game and stop the rising threat of sophisticated and targeted email attacks."
Story image
Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Story image
Wireless Nation
Wireless Nation, N4L provide 4G network to remote NZ schools
Wireless Nation and Network for Learning (N4L) have rolled out the Rural Connectivity Group’s (RCG) new 4G network to better connect three Chatham Islands schools.
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Sustainability
Grasping the opportunity to rethink the metrics of a sustainable data centre
A data centre traditionally has two distinct operations teams: the Facility Operations team, and the IT Operations team. Collaboration between them is the key to defining, measuring, and delivering long-term efficiency and sustainability improvements.
Story image
Artificial Intelligence
How to ensure ethical deployment of AI implementations
The increase in automation and machine technology such as AI and machine learning has unlocked a whole new level of scale and service to organisations. 
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Story image
Ransomware
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
Sustainability
Power at the edge: the role of data centers in sustainability
The Singaporean moratorium on new data center projects was recently lifted, with one of the conditions being an increased focus on power efficiency and sustainability.
Booster
Booster Innovation Fund. A fund of Kiwi ingenuity – for Kiwi investors.
Link image
Story image
SaaS
Maintaining secure systems with expectations of flexible work
Most office workers feel they've proved they can work successfully from home, and as much as employers try, things aren't going back to the way they were anytime soon.
Story image
Cybersecurity
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Darktrace
Threat actors are exploiting weaknesses in interconnected IT/OT ecosystems. Darktrace illuminates your entire business and takes targeted action to stop emerging attacks.
Link image
Story image
Ransomware
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Apple
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Sisense
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.
Story image
Excel
Could your Excel practices be harming your business?
While Excel has been the de-facto standard for budgeting, planning, and forecasting, is it alone, enough to support organisations in the global marketplace that’s facing rapid changes due to digital transformation?
Story image
Attain
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape. 
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Digital Transformation
How to modernise legacy apps without compromising security
At a time when digital transformation has become central to business, even the most important applications come with a ‘use-by’ date.
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Sustainability
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Fonterra
Fonterra to use automated guided vehicles by Dematic
New Zealand's dairy giant Fonterra is upgrading its manufacturing facility in Edendale with new automated guided vehicles (AGVs) from Dematic.
Softiron
For every 10PB of storage run on HyperDrive vs. comparable alternatives, an estimated 6,656 tonnes of CO₂ are saved by reduced energy consumption alone over its lifespan. That’s the equivalent of taking nearly 1,500 cars off the road for a year.
Link image
Story image
SaaS
Rubrik Security Cloud marks 'next frontier' in cybersecurity
"The next frontier in cybersecurity pairs the investments in infrastructure security with data security giving companies security from the point of data."
Story image
Vodafone
Vodafone NZ buys remaining stake in retail joint venture
Vodafone New Zealand has purchased the remaining 50% stake in the specialist joint venture (JV) with private equity company Millennium Corp.
Story image
ChildFund
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Digital Transformation
Trading up: It's time to swap core systems for flexible digital applications
This year will see more oranisations planning and commencing high tech renovations that will shake up the way they operate.
Story image
Infrastructure
Nutanix study reveals financial services sector lagging with multicloud adoption
Nutanix has released new research that reveals the financial services sector is lagging behind when it comes to multicloud adoption.
Story image
Customer experience
Gartner recognises Okta for abilities in Access Management
Okta has announced it has been recognised as a Customers' Choice for the fourth time in a row in the Gartner Peer Insights "Voice of the Customer" report.
Story image
Microsoft
PwC NZ unveils new Cloud Security Operations Center
PwC New Zealand has unveiled its new Cloud Security Operations Center for the entire Microsoft technology stack.
Story image
Cybersecurity
More than 40% of banks worried about cloud security - report
Publicis Sapient's new report finds security and the lack of cloud skills and internal understanding of business benefits are big obstacles for banks moving to the cloud.
Story image
Ransomware
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware.