DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist has launched a standalone software-as-a-service website platform for car dealerships, with automatic inventory synchronisation and centralised lead management.

The product targets dealerships that want a live site within a day. It includes templates, a guided setup process, lead forms and pre-configured analytics.

The launch comes amid growth in online vehicle retail. Allied Market Research has projected the global online car buying market to reach USD $722.79 billion by 2030, up from USD $237.93 billion in 2020.

That shift has increased the operational importance of dealership websites. Many buyers now complete key steps online, raising the impact of inventory accuracy and lead handling on sales outcomes.

DealerAssist cited research suggesting around 67% of dealership leads generated online convert to sales within 30 days. It positions inventory accuracy and lead routing as central to that conversion window.

Website model

The platform uses a standardised configuration approach rather than a custom build. Dealers can publish a site after confirming business details, selecting a template and connecting an inventory source.

Core pages, lead forms and analytics settings come pre-configured. Dealers can update content after launch and switch templates without taking the site offline.

The platform connects to a dealership management system for inventory data. The integration automatically synchronises listings, keeping pricing and availability aligned with the underlying system without manual updates.

It also draws on inventory data from the AutosToday marketplace database. DealerAssist operates as an independent product within the wider AutosToday ecosystem.

Lead handling

DealerAssist includes inventory-linked lead forms and a centralised lead inbox. It also tracks visits and on-site actions such as Check Availability, Make Offer, Book Test Drive and Contact Dealer.

Dealers can view inventory performance metrics in the system. Optional integrations include Google Analytics 4, Google Tag Manager and Meta Pixel.

The platform is aimed at new dealerships, independent used-car dealers and operators seeking a lower-maintenance website focused on lead generation. Templates are mobile-responsive and support customisation within set layout parameters.

Legacy systems

DealerAssist is pitching the product as an alternative to agency-led website builds and generic website tools. It argues that many dealers still rely on slower builds and platforms that lack automated inventory synchronisation and structured lead management.

It also contrasts the platform with older content management systems used by some dealership website providers, describing its architecture as built for automotive retail requirements, with an emphasis on speed, security and structured inventory handling.

"As more of the purchase journey moves online, dealerships need digital systems that are reliable, accurate, and simple to operate," said Tony Gashi, CEO and co-founder of DealerAssist.

Gashi said long timelines and disconnected tools remain common in dealership digital operations. "For years, I've seen dealers struggle with costly builds, long timelines, and disconnected tools just to maintain a basic online presence. DealerAssist was designed to provide a stable foundation, accurate inventory, structured lead management, and rapid deployment, so dealers can concentrate on revenue and customer experience rather than infrastructure."

Dealership website providers have historically combined marketing pages with vehicle listings and enquiry handling. In practice, dealerships often manage lead flow across separate systems, including forms, email inboxes, call tracking and customer relationship management software.

DealerAssist is positioning the product as a consolidation of those functions within a dealership-specific website layer. It links listings to enquiry capture and lead tracking, with inventory updates driven by system integration rather than manual edits.

"Inventory accuracy and lead routing are the foundation of any dealership website," said Wojo Wietecha, CTO and co-founder of DealerAssist.

"When online leads are converting at scale, dealerships cannot afford broken listings or missed inquiries. We built DealerAssist to automate those fundamentals."

DealerAssist will continue to position the product as a standalone platform for dealerships seeking faster launch timelines, automated listing updates and a single place to manage digital enquiries.