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Demystifying Web Engagement Management
Mon, 1st Nov 2010
FYI, this story is more than a year old

Today’s successful digital marketers recognise the need to maintain a consistent level of intimacy across all customer exchanges and these principles serve as the basis for the new web engagement management paradigm. The companies that embrace this shift will excel beyond those who continue to focus solely on web pages.

On November 4 at 10am EST in Australia (Brisbane), Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore’s next webinar: Demystifying Web Engagement Management.

Web Engagement Management (WEM) is changing the way organisations understand and interact with their customers. Companies that have already optimised new technological and strategic advancements associated with WEM are proving to have huge advantages over competitors.

But what are WEM’s important characteristics, and how do you properly implement them into your marketing strategy? How do you determine how far your company has already progressed in implementing the WEM framework?

Scott Liewehr, Sr. WCM Consultant at The Gilbane Group, will address these questions as well as:

  • Determine where your organisation is on the WEM maturity model
  • Present a vision that you can take back to your team of what your organisation has to gain by embracing WEM
  • Describe how content optimisation, multi-channel management and sales automation fits into the WEM framework
  • Provide practical, step-by-step advice for implementing WEM strategies with your website
  • Describe the differences between quality and quantity analytics measurement, and its impact on the customer experience
Scott Liewehr is Lead Analyst and Senior Consultant in Gilbane's Web Content Management practice. He works with enterprise and government agency clients on projects ranging from needs assessments and technology acquisitions to strategy and planning. He also consults with WCM vendors to advise them on industry trends and product roadmaps. Scott is a recognised thought leader in the field of content management, speaking, conducting workshops and writing regularly on the subjects of web content management, web 2.0 in the enterprise and user-oriented intranets.

To RegisterTo register for Sitecore’s upcoming webinar or to find out more information, please visit:

About The Gilbane GroupA division of Outsell, Inc., provides analyst & consulting services focused on content technologies. Whether it involves web content management, multilingual content, enterprise search, enterprise social media, publishing, XML, XBRL, or related technologies, we can help you make vendor-neutral well-informed decisions.

About Sitecore

Sitecore’s Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth. For more information visit

Media Enquiries For all media (interview and photographic) enquiries, please contact Rachael Williams, Sitecore’s PR Consultant via phone or email: 0410 296 860,

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